Carhartt discusses shifting seasonal sales opportunities with workwear

Carhartt discusses shifting seasonal sales opportunities with workwear

Modern trade professionals demand workwear that blends fashion with utility. Nick Poulson, UK Sales Manager at Carhartt, says the brand’s versatile range caters to both and as the seasons shift, merchants have a golden opportunity to offer fresh, weather-appropriate choices.

In a modern, dynamic world where style and efficiency matter, a work wardrobe must strike a balance between fashion and utility. Today’s trade professionals want to be stylish both on and off the job site, so the clamour for durable but fashionable workwear has led to a surge in the demand.

It is a great opportunity for merchants, particularly as seasons shift, allowing for a fresh range of options to cater to customers who prioritise both style and functionality in their work clothes.

Indeed, when it comes to workwear, the rhythm of the seasons always sets the beat. Carhartt has some timeless favourites including sturdy trousers, reliable jackets and cosy hoodies. But with two distinct workwear seasons — the lively spring/summer and the robust autumn/winter — there is a chance to unveil fresh collections.

As such, merchants have a great opportunity to cater to the evolving needs of their customers by leveraging in-branch point-of-sale (POS) displays. Strategically positioned and thoughtfully designed displays, along with eye-catching signage and banners, have the potential to grab the attention of potential customers in search of new and reliable workwear.


Attractive in-branch displays can be pivotal in establishing brand recognition and showcasing special products or offers. Drawing the customer’s eye, these displays hold substantial sway over their buying choices, leading to heightened sales.

Tradespeople actively seek trusted workwear brands like Carhartt, a company that collaborates with valued merchant partners to create impressive in-store displays. These are meticulously designed to spotlight the standout features of the workwear, capturing and holding customers’ attention.

Autumn/winter collection

Beyond point-of-sale displays, it is crucial to understand what the new collections bring to the table. Made with a tough construction site in mind, Carhartt’s latest autumn/winter line-up places a spotlight on rugged work trousers, water-repellent sweatshirts, and insulated vests — each meticulously designed to take on the challenges of any job site.

New in this season are the Relaxed Fit Canvas Work Pants (103109) which are made from a wrinkle-resistant, midweight canvas blend. Incorporating Rugged Flex, they offer just the right amount of give, allowing you to climb, crouch and stretch with ease. The leg opening easily accommodates your work boots and they have multiple pockets, including a handy mobile phone pocket on the right leg, to store all your essentials. Available in classic black, dark khaki and navy, these trousers are the perfect autumn companions.

This autumn, flannel is a hot trend. For example, the Carhartt Rugged Flex Relaxed Fit Midweight Flannel Long-Sleeve Plaid Shirt (105945) is made from a midweight cotton that’s both exceptionally tough and luxuriously soft. A warmer alternative is the Rugged Flex Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac (105938) which has a snug fleece lining, convenient three-piece hood with adjustable drawcord, plus two chest pockets and two front hand warmer pockets. Its relaxed fit makes it a versatile piece for layering over tees or sweatshirts.

In addition, Carhartt has introduced a new range of joggers tailored for the job site or relaxing at home. The relaxed fit of the men’s Midweight Tapered Graphic Sweatpants (105899) provides that extra bit of breathing room through the seat and thigh, ensuring unrestricted movement. With the Carhartt signature graphic logo printed on the left leg, the tapered leg design makes them equally suitable for on site, lounge wear or casual outings.

And to combat the damp and drizzle, Carhartt’s Rain Defender range is water repellent so water simply pools up and drips off. The Rain Defender Loose Fit Midweight ‘C’ Graphic Sweatshirt (105940) comes with a convenient front handwarmer pocket and stretchable, elastane-reinforced rib knit cuffs and waistband, to keep the wearer warm and snug all day.

Women’s range

Women’s workwear is another great opportunity for merchants — and stocking a bespoke women’s range expands the market opportunities whilst increasing customer satisfaction and loyalty. As the trade demographic changes, it is important to stock workwear for women that fits well, provides comfort and allows for ease of movement so women they can get on with the job and stay safe.

Carhartt's Nick Poulson says that by offering workwear ranges that cater to both fashion and utility as the seasons shift, merchants have a golden opportunity to offer fresh, weather-appropriate choices.

Carhartt has a workwear range designed specifically for women, with every item is manufactured to be durable and flexible, to fit perfectly and look great. For instance, the women’s Carhartt Force Relaxed Fit Midweight Short-Sleeve Pocket T-Shirt (105415) is made from a midweight cotton jersey with breathable mesh sleeves and back to keep air circulating the wearer cool. It also incorporates FastDry technology with an antimicrobial finish that swiftly wicks away moisture and combats odours.

When it comes to the women’s Rain Defender Relaxed Fit Lightweight Insulated Vest, water beads up and rolls off. Reinforced with Cordura Fabric with lightweight insulation, this vest is sturdy but snug with built-in flex in crucial areas.

And when it comes to safeguarding and preserving your work wardrobe, the Rugged Flex™ Relaxed Fit Canvas Bib Overall, available in black or Carhartt Brown, are made of a comfortable soft stretch-canvas. They come with a spacious zip pocket on the chest for phones and an assortment of other pockets to hold an array of tools.

Having a selection of fashionable yet practical workwear is an ace up the sleeve for merchants; with every shift in the seasons, merchants get the chance to roll out a fresh line-up of clothes tailored to the weather ahead.

Click or tap the following link for more information on the Carhartt workwear range and the company’s support services for merchants.

Carhartt's Nick Poulson says that by offering workwear ranges that cater to both fashion and utility as the seasons shift, merchants have a golden opportunity to offer fresh, weather-appropriate choices.

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