City Plumbing has launched an “industry-leading rewards scheme” which it describes as “empowering trade customers to benefit from stronger pricing and promotions, accrue points to turn purchases into exciting lifestyle benefits, and access educational added value content.
Named My City Plumbing Rewards, the scheme went nationwide on 1 June following a successful pilot scheme in Scotland. As a member of the new club, trade customers can earn rewards on everything they buy, both in store and online, and cash them in for a range of products, treats and experiences.
Rewards range from Google and Apple technology to larger items such as trips and holidays. The more a customer spends, the more rewards they can redeem, with an added benefit that points last for a full year before they expire.
The news comes as the leading plumbing and heating merchant says it aims to deepen its relationship with plumbing and heating installers and electricians – and to understand them better.
CEO Dave Evans said: “At City Plumbing we pride ourselves with delivering great value products and service to our customers. We are pleased to launch our My City Plumbing Rewards scheme, a loyalty scheme that will offer our current and future customers great deals and opportunities to earn points to then redeem against lots of treats.”
He added: “My City Rewards alongside our extended range and ongoing value investments really makes City Plumbing the place to trade for all plumbing, heating, bathroom, electrical and energy efficiency needs.”
Points will be added to a customer’s account online, in store and within the City Plumbing app, with no need for a physical card. In addition, purchases at The Bathroom Showroom will also be included in the scheme, replacing and amalgamating a pre-existing rewards programme at the bathroom specialist.
Points are tiered depending on the items bought, with extra Eco points on offer for Energy Efficient products with the scheme intended to help nudge customers towards more sustainable choices. Training discounts will also be provided as members will have access to new educational content, from training videos and quick fixes to frequently asked questions.
Lastly, customers will be able to donate their points to charity using the our Points with Purpose option – either to City Plumbing’s official charity, the Teenage Cancer Trust, or one of a number of local charities.
See the link for a video introducing the rewards scheme: https://www.youtube.com/watch?v=wTlxa_VhcuY
