Crown raises profile of decorating industry with ‘Inside This Tin’

Crown raises profile of decorating industry with ‘Inside This Tin’

Look out for Crown Paints on the big screen with a TV ad that puts professional decorating in the spotlight.

The UK paint manufacturer is championing its heritage, quality and colour expertise with a TV campaign ‘Inside This Tin.’

The image of a professional decorator is given prominence in the 30 second ad, giving the industry a high profile boost on TV screens across the UK.

On the air from Monday, September 21, the ad features a series of lifestyle stories set against a poetic verse, reflecting the strong bonds people have to colour and its ability to reflect their personality.

It’s the latest campaign from Crown that raises the profile of the decorating industry at a national level.

The trade brands of Crown Trade, Sadolin and Sandtex Trade are already featured in a 12 month sponsorship of the Sky Sports News HQ 10pm bulletin.

Crown Paints has also sponsored ‘Through The Keyhole’ on ITV for the last two years.

Liz Hickson, Marketing Director of Crown Paints, said: “Inside This Tin focuses on our 200 year history, colour trends expertise and innovative approach, which is represented in the advert through the exclusive Breatheasy formulation.

“The format of the campaign puts the decorating industry firmly in people’s minds as we approach the Autumn season in an engaging way and we hope it will lead to increased footfall and sales for merchants nationwide as a result.”

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