The new Milano range from Deco-Pak offers a combination of the attractive look – and feel – of newly sawn timber flooring, without the maintenance, rot or the danger of slipping. At the Glee garden and outdoor living trade show this year, judges awarded it the overall best landscaping product for 2016 in the ‘New Products’ classification.
Outdoor wood flooring – with none of the disadvantages
This brand new Mediterranean influenced range includes three different styles of wood effect finish, and comes in two different sizes to facilitate the easiest possible staggering of slabs. Laying the paving as normal, the finished effect is one that effortlessly passes for timber, thanks to its rough-sawn timber look non-slip surface. Jobs such as washing the decking are said to be made redundant as the porcelain’s surface is resistant to mould, moss, algae or any type of non-vascular plants or fungi. The slabs are frost resistant too, and can survive harsh winter weather.
Porcelain paving – ready for retail
This al fresco option is most likely to appeal to those that enjoy cooking and dining outside, and it would suit merchandising as a bridge between barbecues, furniture and other outdoor living products. The extension of the kitchen on to the adjacent patio is a more recent trend that has consumers buzzing about their outdoor spaces again, and Deco-Pak believes the time is right to introduce this range for its retail customers to create the complete outdoor offering.
Accepting the Glee New Product Award at the show with the rest of the team, Deco-Pak’s General Manager, Rod Slater said: “We’re absolutely chuffed with the Glee award, it means a great deal to have won in the face of fierce, worthy competition from our industry counterparts. But the best award for any new product, in my mind, is seeing those first repeat orders come through after achieving successful sell through on the shop floor.”
The point of sale will use a compact 1.5m x 1.2m area to demonstrate the product in situ so customers can touch, test and get a realistic feel for how the product would look in their own gardens. The header board – which covers the same space, only vertically – carries on with a lifestyle image providing inspiration and catching the eyes of shoppers from further away.
Italian style Cobbles and Pebbles
The Milano Porcelain Paving range is further bolstered by a new range of cobbles and pebbles, all designed to further enhance retail offerings with more sophisticated aggregate lines. For the ideal monochrome look there are 50-75mm Black or White Cobbles, 30-40mm Black or White Pebbles, or for a natural, warm Mediterranean tone there are also 50-70mm Rainbow Pebbles made from rainbow sandstone.
For more information, visit: www.deco-pak.co.uk
