Dickies claims to have enjoyed a record number of sales at the 2015 NMBS Exhibition, showcasing some of its fantastic new products for 2015, with one-off deals on the day at the Ricoh Arena on the 16th April.
The exhibition was undoubtedly the biggest in the buying society’s 52-year history, with an impressive 340 stands. The exhibition also recorded a record amount of over 700 visitors on the day, who received access to more products, more information and more special offers than ever before.
Rob Haines, Regional Sales Director at Dickies, commented: “We had a great show. We took our biggest stand ever and this was backed up by smashing our previous highest sales figure by 40%.
“The Pallet Alley offer on Storm, Fury and Antrim boots was as popular as ever but we saw a real increase in the higher value footwear, especially the Graton boot and the new Landmaster Safety wellington. Also popular was the Eisenhower Pro Trouser, which we launched at NMBS 2014 and followed up this year with the launch of the Eisenhower Premium Ripstop trouser. The Eisenhower Premium trouser is a top of the range garment which not only carries all the usual features, such as knee pad pockets and hem guards, but also detachable holster pockets and a ripstop fabric that is treated with a stain repellent, making it easier to wash.
“The stand was extremely busy all day and many visitors commented on how good it was to see a fellow family-owned business such as Dickies working so closely with the Independent Merchants sector. Dickies would like to thank its loyal band of customers and looks forward to returning to next year’s exhibition with even bigger and better deals.
“We also used the opportunity to promote UK Worker of the Year 2015 competition and invited visitors to either apply or nominate a friend for the award of the UK’s best worker and for a chance to win £100,000 and a special edition Kawasaki Ninja 300 or £5,000 in holiday vouchers. Dickies UK Worker of the Year is the perfect competition for us to find and recognise the very best of Britain’s workforce.”
