Dulux Decorator Centre launches ‘Canmesty’ recycling initiative

Dulux Decorator Centre launches ‘Canmesty’ recycling initiative

With an ambitious goal to triple the amount of paint cans it recycles by 2025, Dulux Decorator Centre has announced a ‘Canmesty’ throughout the month of May to raise awareness of its free can recycling service, encourage customers to recycle as many paint cans as possible, and inspire them to make can recycling part of their daily routine throughout the year.

Forming a key part of the company’s wider sustainability commitments to reduce waste, Dulux Decorator Centre’s Can Recycling scheme, in partnership with Veolia, is a free service available all year round which allows customers to drop off their empty paint cans from any brand to be recycled. Alternatively, a collection can be organised during a scheduled product delivery to reduce the amount of waste being sent to landfill.

Once collected, they are returned to the Veolia Material Recovery Facility where plastic cans are shredded, washed, and sent back to the plastics market, whilst metal cans are melted into new steel and returned to the general market to create new tools and products.

To celebrate the launch of the ‘Canmesty’ initiative, the specialist decorators’ merchant will be running a competition throughout the month which will see customers receive an entry into an exciting prize draw for every empty paint can deposited for recycling to win one of five bundles, which include some of its hero sustainable products: Dulux Trade Vinyl Matt, Dulux Trade Diamond Matt, Dulux Trade Evolve, a selection of Lick sustainable accessories, a Dulux Dog Soft Toy, and £100 Amazon gift card.

Both Dulux Trade Vinyl Matt and Dulux Trade Diamond Matt are said to boast significant sustainability credentials with a 99.9% VOC-free formula leading to a lower impact on indoor air quality and the carbon footprint of a project (based on in-can VOC content and measured in accordance with ISO 11890-2:2013). In addition, Dulux Trade Evolve is manufactured with 35% recycled paint content.

The lucky winners will be announced by the end of June, and the more paint cans customers deposit, the more chance they have of winning…

Duncan Lochhead, Commercial Sustainability Manager, said: “Recycling cans is a simple yet impactful way for all of us to contribute to a more sustainable future. At Dulux Decorator Centre, we are thrilled to provide our customers with a free, quick and convenient service that will help keep waste from being sent to landfill and give the materials a new life.

“Practical issues should never be a barrier to being environmentally friendly and that’s why we expanded our service last year to be able to recycle all paint cans. Sustainability has always been a business priority for us and is now increasingly front of mind for both our customers and their clients. This forms part of our sustainability commitments, which I’m looking forward to seeing realised.”

He added: “We are proud to be able to support our customers in making responsible choices at every stage of their project and maximising their environmental credentials. This May, I encourage everyone to get involved and make can recycling a key part of their projects now and in the future.

“I look forward to working together towards achieving our 2025 target. Make sure to save your empty paint cans from your projects, either DIY or client jobs, and bring them down to your local store!”

Paint to spare

Dulux Decorator Centre also provides sustainable ways of recycling and disposing of leftover paint through Community RePaint, a project sponsored by Dulux for over 30 years. For a small fee, Community RePaint may be able to take usable leftover paint and make it available to local charities, community groups, and low-income families so they can affordably add colour to their spaces and lives.

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