Dulux Trade explains the water-based paint formulations are “taking the industry by storm” with decorators across the country embracing the benefits. PBM reveals more.
Sales of water-based paint products grew to represent a quarter of the interior trim trade market in 2019. The latest market data reflects a major shift in trade buying behaviour, with a growing move away from solvent-based products towards more sustainable alternatives that help decorators get the job done faster.
The figures show a 12% increase from 2018, driven by the significant improvement of the quality of water-based products for interior walls, trim and exteriors, combined with increased environmental concern among decorators and their clients.
Products like Dulux Trade Diamond Satinwood, the ‘hero’ of the Dulux Trade water-based trim range, are described as being the result of years of research and development. Offering quick drying, lower odour options, they are designed to give the same durability and professional quality finish as solvent-based paints.
Paul Murgett, Sustainability Manager at AkzoNobel, said: “The science and technology behind water-based paints has come a long way in the last few years — it is essential that this information is passed on to our decorators and they are given every opportunity to get the best out of these products.
“We know through our decorating community that clients are now looking for ways they are able to be more environmentally friendly — and that when people try water-based options like our Dulux Trade Diamond range they’re impressed with the results.
“We’ve worked hard to enable decorators to try the products, and this increased awareness is now being reflected in sales, as professionals recognise the quality offering available. We would encourage more people to try water-based products to see the difference for themselves.
Karen adds: “We’re continually enhancing our water-based offering, including the introduction of Diamond Satinwood in thousands of colours in late 2019, to give decorators water-based options for every job.”
Recycle path
In partnership with Veolia UK, Dulux Trade states that it has become the first major paint brand to launch recycled paint. The moves comes as part of its ongoing commitment to reduce the impact of paint on the environment with Dulux Trade creating a ground-breaking matt emulsion made from 35% recycled paint.
Named ‘Evolve’, the product was launched towards the end of last year and will allow decorators to offer their customers a sustainable solution that helps meet the growing demand for environmentally friendly products
To create Dulux Trade Evolve, the brand partnered with Veolia to extract and reprocess unused white paint from tins at its recycling centres. The resource management expert collects paint deposited by residents at its household waste recycling centres and takes it to its remanufacturing plant. Here, the paint is refined and filtered before being transported to a manufacturing facility where it is combined with new paint, re-engineered and tested extensively, ensuring that every tin on sale maintains the high standards expected of Dulux Trade.
Dulux Trade Evolve Matt has been five years in the making and underwent rigorous testing by research and development experts, in addition to being blind tested by decorators and painting contractors to ensure consistent quality on any project.
For more details, including an informative video, go to: https://www.duluxtradepaintexpert.co.uk/en/products/productinfo/water-based-paints
