Flame Heating Group has opened a bathroom showroom in Stockton. The display, situated in a room adjacent to its existing trade counter, is already said to be paying dividends following a significant early order from a housing developer.
The showroom, which is open to both trade and the public, features three bathroom suites from Flame’s own-brand Azure range plus a range of furniture and accessories, including mirrors, towel rails and radiators.
Branch Director Stuart Lavelle, from Billingham, said the showroom represents a positive investment in the future of the Boathouse Lane business and is already attracting interest from both the trade and public.
He said: “We are well known for being the North East’s fastest growing heating and plumbing merchants, but this latest investment showcases a greater range of products and services that Flame is able to offer. As a direct result, we’ve already supplied a number of bathroom suites to one local housing developer while it’s already attracting a great deal of interest from local plumbing firms.
“The showroom, which is also open to the public, is an important addition and I’m confident it will contribute to the growth of the business.”
On a smaller scale to bathroom showrooms at the Durham, Cramlington and Sunderland branches, it is designed to provide an eye-catching introduction to the Azure brand, with staff on hand to offer expert advice on the entire range. Boldon-headquartered Flame currently operates 12 trade counters across the UK and is expecting to invest further in its branch and bathroom showroom network in the next few years.
John Savage, founder and managing director of Flame Heating Group, said: “The showroom is a great fit with the trade counter side of the business and shows the extent of the products we provide.
“It’s an exciting time for Flame as we are focused on opening further bathroom showrooms and expanding our network of trade counters as part of our long-term growth strategy. Flame is able to provide the best products at the keenest prices by continuing to invest and grow. Our Azure bathroom range is integral to its long-term success.”
