As the initiative gains momentum, Kellaway Building Supplies is just one of the merchants to have signed up for ForgeFix’s new ‘Pick n Fix’ campaign and tells PBM how it has been reaping the rewards.
Following the “tremendous success” of last year’s ‘Breakfast with ForgeFast’ initiative, Kellaway Building Supplies is set to join ForgeFix’s new, extended promotion: Pick n Fix. Designed to build on what worked in 2024 “while offering even greater rewards for both merchants and end users,” this year’s campaign continues the partnership between ForgeFix and high-street favourite Greggs, adding more incentives, more products, and more time to benefit.
For Kellaway, the decision to sign up was an easy one. According to Spencer Townsley, Merchant Stock Manager at Kellaway, the original campaign delivered well beyond expectations. Spencer said: “The success of last year’s campaign far exceeded our highest expectations, so we’re looking forward to being a part of the new Pick n Fix campaign with ForgeFix.
“Across all our merchant sites, the feedback from customers has been hugely positive. It’s introduced new customers to the ForgeFast brand, and we have now extended our offering to include more ForgeFast products.”
This strong customer response, combined with tangible sales benefits, is said to make Pick n Fix a clear opportunity for any merchant looking to drive product demand and customer engagement. The campaign is available to any independent merchant across the UK, and there is still time for merchants to sign-up to this year’s initiative and enjoy the benefits it brings.
In its previous form, the Breakfast with ForgeFast campaign offered customers a free Greggs breakfast item with every purchase of promotional tubs of ForgeFast screws. The mechanics were simple and effective, and the appeal was widespread. Hundreds of independent merchants took part, thousands of tubs were sold, and over half of the participants placed repeat orders, highlighting the success and effectiveness of the initiative.
Strategic objectives
The strategy behind the campaign was to help merchants increase market share by adding value without compromising on price. It worked by attracting end users through a familiar and desirable reward — breakfast from Greggs — while driving greater awareness of the ForgeFast range. Increased footfall and product visibility translated into higher sales and better profitability for the merchants.
This year’s Pick n Fix promotion takes things several steps further. It runs for nine months instead of six, giving merchants an extended window to benefit from the uplift in sales. It also widens the scope of rewards. Instead of just breakfast, customers can now win a variety of Greggs items including snack and lunch options. Every promotional tub includes a QR code that customers scan to ‘spin the wheel to reveal’ their reward, which can be redeemed at any Greggs location nationwide.
For merchants like Kellaway, that added value creates even more incentive for customers to choose ForgeFast over competitor products. Furthermore, the appeal of instantly redeemable rewards is proven to encourage purchase decisions on the spot — and helps build brand loyalty over time.
ForgeFix has also made sure the merchant support is just as strong as the incentives for customers. Those who sign up for Pick n Fix will receive a full suite of marketing tools including a branded point of sale tub stand, wrap-around stand graphics, posters and a digital media toolkit.
Equally, the digital toolkit has proven particularly valuable for merchants, enabling them to promote the campaign across social media channels. With ForgeFix also promoting centrally, the overall social reach and visibility of the campaign is significantly boosted, helping drive more customers into branches.
In-branch activity
Training and engagement are also a key part of the promotion’s appeal. The longer campaign duration means more opportunities for in-store demos and on-site training sessions from the ForgeFix team. This hands-on approach not only supports sales staff but helps ensure customers are selecting the right fixings for the job, building trust and confidence in the ForgeFast range.
The ForgeFast range itself already enjoys a reputation for reliability and performance. With 320 different screw sizes available and 12 specialist fixing types, the portfolio covers a vast array of professional needs. It’s built around ForgeFix’s tiered ‘good, better, best’ product structure, with ForgeFast positioned at the premium end thanks to its “elite performance characteristics” and recently upgraded, colour-coded packaging.
Another practical bonus for customers is the reusable plastic tubs, which have been well received in the trade for their durability and usefulness for storage and transport.
For Kellaway and other merchants looking to maintain price points while offering clear added value, Pick n Fix is billed by the supplier as being an ideal vehicle.
ForgeFix is encouraging all independent merchants to get involved in the promotion. With strong backing in terms of marketing, social reach, training and customer incentives, the firm states it is a “low-risk, high-reward opportunity to grow your business, increase visibility, and generate sales momentum heading into 2026.”
Click or tap the link to learn more about how to sign up to Pick n Fix with ForgeFix and what support is available.
