Fixings and fastenings specialist ForgeFix has ramped up its merchant support with enhanced training days that are designed to give counter staff a better understanding of the key features and capabilities of its ‘best’ product range.
Intended to help to boost sales and educate the end user, the hands-on training sessions aim to provide counter staff with the confidence to advise their customers on the screws that would best meet their needs, as well as highlight the cost and time savings that can be made by purchasing premium ForgeFix products over the basic ones.
The training programme is delivered by ForgeFix’s Commercial and Technical Director, Tony Armitt, who draws on his vast experience gained over almost two decades in wholesaling to help enhance clients’ knowledge of the company’s products and subsequently their capacity for sales. And such has been the success of the company’s training days that its ‘Spectre’ portfolio is now reportedly among a large national stockist’s fastest growing brands, with the majority of sales coming as a result of up-selling.
The practical nature of the training days is also said to help the supplier to effectively demonstrate its ‘good, better, best’ product ranges to clients. This approach provides counter staff with an understanding of the enhanced features that its premium screws possess, which in turn equips them with the ability to upsell away from lower-end products.
Tony said: “As a ForgeFix veteran, having worked at the business for over 24 years, I understand the importance of these training days as a part of our commitment to supporting our valued merchant stockists. Having greater product understanding will give the client the ability to confidently provide their customers with sound advice when it comes to choosing the best product for different jobs and tasks.
“This is something we’ve seen with our own telesales staff, and it really makes me smile when I hear them quoting lines from the training days we’ve delivered as it shows that the sessions are making an impact.”
ForgeFix has three core merchant brands, Fasteners & Fixings, Spectre and ForgeFast, each representing the ‘good, better and best’ product range offering merchant customers great quality at several different price points.
