Glow-worm has announced it is bringing back its Mystery Trip, offering 80 heating engineers a seat on the plane to a top secret location, and the boiler brand is enlisting the help of its merchant stockists to help spread the word.
Installers can secure their place on the plane by hitting their personalised target of Glow-worm installations via Club Energy. The destination of the trip will be announced later this year and could be any of the following 10 locations: Barbados, Dubai, Egypt, India, Las Vegas, San Francisco, Singapore, Sydney or Vietnam.
To kick off the Mystery Trip campaign, Glow-worm will be embarking on a tour of the UK’s plumbing and heating merchants, spreading the word on how installers can get involved and earn their ticket to the ultimate holiday.
The tour will last 30 weeks, consisting of 80 merchant stops, and will commence at Glow-worm’s headquarters in Belper on 1 April. At each location, visitors will be able to preview the brand’s latest products, sign up to the Club Energy loyalty scheme and find out more about the Mystery Trip itself.
Spencer Clark, Commercial Director at Glow-worm, said: “We’re very excited to announce the return of the Glow-worm Mystery Trip for 2020. We believe in supporting our installers in every way, and that includes offering the chance for them to relax and take a break from all of their hard work.
“The Mystery Trip is legendary within the industry – and for good reason, and we’re confident that the location will be a winner for all of our attendees. Anyone looking to find out more about the trip, or Glow-worm generally, should get down to one of our 80 tour locations, where our team will be on hand to provide all the details.”
For more information and T&Cs, click here.
