Last summer, Grant UK launched its largest ever installer promotion which was open to members of its G1 Installer Scheme.
For six months, thousands of prizes were delivered to installers making the ‘Big G1 Giveaway’ a success all round. The giveaway commenced in the summer with a prize draw taking place every month between July and December. G1 Installers had to register an eligible product via their Portal or G1 Click app to be automatically entered into a prize draw.
Each month, 50 top prizes were up for grabs with all the remaining entrants receiving a runner-up prize. The nature of the promotion meant that every G1 Installer could be a winner.
During the promotion, over 3,000 prizes were sent to G1 Installers up and down the country. In each prize draw, 10 Kane 255 Analyser Kits, 10 Fill and Flush machine packs, and 30 Rhino 3m pipe carriers were available for G1 Installers to win.
For those who did not win one of the top prizes, a runner-up prize was sent which varied each month from handy voltage testers and tools through to winter van packs and brand notepad folders.
The top prizes were all hand delivered by Grant UK’s Sales Team. Every month, the Sales Managers visited the winners in their areas to present them with their respective prizes which were worth up to £400.
This approach was designed to add a personal touch to the promotion and enabled photos to be taken of the winners with their prizes, which have been shared via the @myGrantUK social media platforms the past few months.
With so many prizes given away to so many G1 Installers, the promotion served its purpose to reward active scheme members. If a G1 Installer registered an eligible product, they were guaranteed to be a winner and, if they registered products every month of the promotion, they were guaranteed to win six prizes.
Although the ‘Big G1 Giveaway’ has finished, the G1 Installer Scheme continues to offer a range of benefits to engineers.
First launched in 2011, the Scheme enables installers to activate extended guarantees on the Grant products they install as well as accessing other benefits including training and marketing support.
Open to engineers who work with oil and/or renewable products, the G1 Scheme provides homeowners with a network of installers who can install and maintain their Grant products.
For more details about Grant UK’s G1 Installer Scheme, visit www.grantuk.com.
