Taking a stand of some 2,000 square meters, the Hansgrohe Group will be attending this year ‘s ISH trade fair in Frankfurt under the maxim “reduce – reuse – recycle”.
In Frankfurt’s Festhalle (Hall 2, Stand A.02), the manufacturer of bathroom and kitchen fixtures from the Black Forest will be presenting AXOR and hansgrohe innovations, showcasing sustainable bathroom solutions and holistic concepts.
Following a Covid-enforced break, the return of the show means that the international bathroom industry will meet in person again after four years. Hans Jürgen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group, said: “We are delighted to finally be back at the ISH this year with our innovation-filled trade fair booth after a pandemic-related break in 2021. It’s time for personal exchange, for haptic experiences with our innovations from AXOR and hansgrohe, and for celebrating change.”
For the manufacturer, ISH is indeed all about ‘Celebrating Change’ because for the first time it will also be presenting sanitary ceramics and bathroom furniture under the premium hansgrohe brand.
“This is our response to the wishes of our customers, who demand holistic bathroom experiences from a single source,” adds Hans. “With pioneering product innovations and inspiring presentations, we are once again living up to our reputation as an industry leader in innovation, design, quality and responsibility. We create inspiring moments with water, while protecting the precious element. For example, with a concept study of the world’s most sustainable bathroom, which will premiere at ISH.”
As part of the Hansgrohe Group’s multifaceted sustainability goals, the company is implementing its “green vision” in a design study; a bathroom with a 90% reduction in water and energy consumption, and therefore 90% fewer CO2 emissions caused by water heating.
Hans said: “Our vision, the ‘Green Vision Beyond Water: Rethinking Bathroom Culture’ becomes concrete with this concept bathroom. Individual elements of the study are already being used in our innovations, and we will continue to develop others and incorporate them into our technologies and products. The important thing for us is to use this concept study to create greater awareness for our use of water in the bathroom.”
The concept bathroom at ISH is embedded in a booth design that focuses more than ever on sustainability. For the trade fair appearance, Hansgrohe developed an environmentally conscious concept under the motto “reduce – re-use – recycle.” And whether in the use of natural and reusable materials and elements, the reduction of building mass or the rental of furniture and lighting, sustainability even plays an elementary role for the Hansgrohe Group in the design of the presentation area.
AXOR presents “unimagined design freedom”
AXOR is a pioneer in the development, design, and production of avant-garde design-led products for luxurious bathrooms and kitchens. The brand’s mixer taps, showers and accessories are said to carry the demand for perfection in design, manufacturing, and function. At this year’s ISH, AXOR will be presenting new washbasins and bathtubs – AXOR Suites – in keeping with the brand’s ‘Make it Yours’ campaign.
Developed with French design icon Philippe Starck, the products, in combination with the diversity of detail within AXOR surfaces, expand the immense spectrum of design freedom for individual luxury bathrooms. AXOR Suites can be found at ISH in individual bathroom concepts, created in collaboration with the internationally renowned design studios Barber Osgerby, Ushi Tamboriello and Hadi Teherani.
These include the “Skyline” concept by London-based design duo Barber Osgerby; a slim, elegant bathroom in a penthouse apartment measuring just seven square meters. Fitted with AXOR One bathroom mixer taps and AXOR Universal Circular accessories, all in a brand-new Matte White finish, “Skyline” offers a highly personal vision that reinterprets beauty and well-being in smaller spaces.
hansgrohe celebrates change
The premium brand hansgrohe is celebrating the company-wide motto of this year’s ISH ‘Celebrate Change’ with an expanded product portfolio in the areas of furniture and ceramics. With countless combination options and product variations, perfectly coordinated bathrooms can now be realised. The premium brand presents harmonious bathroom ambiances from a single source and offers an inspiring trade fair experience with dream bathrooms designed by Peter Ippolito – a Stuttgart-based interior design studio.
At the same time, hansgrohe continues its sanitary innovation with an update of the iBox universal for its installer market. Launched in 2001, the concealed installation has been enhanced with technical refinements and remains the one basic set for every standard and thermostat solution.
