Ibstock has announced the launch of a new brand identity, in a bid to ensure the breadth of its product and service offering is more clearly recognised.
The new logo and corporate strapline – ‘At the heart of building’ – has been introduced following extensive research with customers and Ibstock employees. The research reportedly determined the need to update and refresh the brand to give Ibstock a more coherent and cohesive voice in the building products marketplace and to better align the brand with the full and varied scope of the business.
The new logo features a hexagonal device at its centre, a shape chosen to symbolise strength, flexibility and efficiency. Surrounding the hexagon is a framework that is said to represent Ibstock’s core values of innovation, people, community and sustainability.
Joe Hudson, CEO of Ibstock plc, said: “We have made a significant investment over recent years to develop and evolve the Ibstock group of companies, with a clear strategy on delivering customer value and service excellence.
“While some customers recognise the full breadth of what the Group can offer, there is a huge opportunity to improve understanding and increase brand awareness further. We need an identity that is fit for the future and reflects our innovation and energy, but also presents a consistent and co-ordinated Ibstock brand across our complete range of products. We think this new brand identity and strapline gives us that.”
Ibstock plc’s range of clay bricks and concrete building products include walling solutions from Ibstock Brick and Ibstock Kevington, concrete roofing solutions from Forticrete, rail and infrastructure products from Anderton; and fencing, landscaping and building products from Supreme.
Annette Forster, Group Marketing Director for Ibstock plc, added: “The new branding and corporate strapline underscore the breadth of our product range and Ibstock’s place at the heart of the industry. The new logo gives the business one look and feel that brings every aspect of our company and service offering together and encapsulates the passion of our people. It also brings more purpose to our brand – highlighting our role in the construction of homes and spaces that inspire people to work and live better.
“We have two core businesses, Ibstock Brick and Ibstock Concrete. They benefit from market leading positions and provide a strong platform to deliver future growth and value creation, putting Ibstock ‘at the heart of building’.”
Over the next few months, there will be a gradual transformation taking place across Ibstock as the new branding and corporate strapline are phased in. This will include new websites, marketing and sales collateral and site signage.
For more information from Ibstock, visit www.ibstockplc.co.uk.