JB Kind recently released its Door Collection 2024 brochure, forming an integral part of its wider marketing support package for merchants — and also including display units, a second ‘Trade Essentials’ brochure and a host of additional digital tools.
Said to be “packed with stylish door designs and new additions which are set to inspire builders and homeowners alike,” JB Kind’s 2024 Door Collection brochure showcases the new for 2024 Aria range of contemporary internal doors and a popular cottage-style Thames White door. An extended digital version of the brochure, meanwhile, includes more products and details of the supplier’s FD30 Glazing service.
In addition, the latest version of its Trade Essentials brochure features popular commodity products, as well as a selection of JB Kind’s on-trend aspirational door designs. Presented in a handy A5 format, the guide is ideal for builders to pick up and pop into their pocket or glove box, enabling them to demonstrate door styles to their own clients.
To support merchants and their customers even further, JB Kind provides access to its brochures digitally through POS materials that display a QR code. Convenient and environmentally friendly, stickers and brochure cards are available for use on counters and alongside door displays, making access to the new Door Collection even easier. A display counter box for the Trade Essentials catalogues is also available to merchants.
Sales Director Simon Johnson said: “This is always a really exciting time of year as we proudly launch our new Door Collection brochure. It’s always highly anticipated by our customers, as we work hard to introduce doors that inspire the homebuilding and renovating markets with a wide range of stylish and on-trend door designs.
“Trade customers will be able to access our most popular doors and exciting new products in our Trade Essentials catalogue too — making it an even handier way to share our latest door designs.”
Simon continued: “We think we’ve thought of everything — giving merchants not only a new door collection brochure and handy trade size catalogue, but also POS material, a display counter box and easy access via QR codes to our website, which contains all the latest door styles, plus lots more.”
In addition to the new door styles, JB Kind has also released five new designs to its range of Handle Packs, which provide the installer with everything they need to fit a door. All handle packs come with a pair of lever handles, a latch, a keep and three quality ball bearing hinges with privacy options also available.
Furthermore, JB Kind’s showroom Door Visualiser allows customers to view doors from its collection, including the new Aria range, in situ online in different rooms with varied wall colours and a range of flooring options.
This online tool is described as an excellent alternative to a physical door display, allowing customers to try different door styles before they buy. Merchants can demonstrate the Door Visualiser on a handheld device or, similar to viewing the brochures, their customers can scan the QR code on one of JB Kind’s POS stickers on their mobile phone.
Simon added: “Our showroom Door Visualiser is proving to be incredibly popular with merchant customers since it was launched two years ago. It enables customers to visualise these doors in their own space, so they find it quicker and easier to make a decision. If you’re not using it yet, then get in touch and we can arrange a demo.”
Click the following link for more information on JB Kind’s marketing support for merchants and to download a copy of its 2024 Door Collection brochure:
