STARK Building Materials UK has announced a new brand identity for its specialist civils, utilities and infrastructure projects business, with ‘Frazer’ becoming the new name for ‘Jewson Civils Frazer’.
The ‘Frazer’ name and visual identity are said to reflect the brand’s “commitment to being a business where customers can ‘Trust the Experts’ when it comes to support with products and expertise for the UK’s complex civils and utilities projects, including solutions for emerging markets such as power, data and geotechnical.”
Launched as Frazer opens the doors to its newly refurbished branch in Inverness, the new look and feel will start to be rolled out across the business, introducing ‘Anton’ – the hard-working builder who is at the forefront of STARK Group, the parent company of STARK Building Materials UK (STARK UK), which acquired Frazer in March 2023.
John Carter, CEO, STARK UK, says: “We’re embarking on an exciting new chapter in our growth plans for Frazer. We have made a clear commitment to our civils, utilities and infrastructure customers that with Frazer they can ‘Trust the Experts’, and we’re dedicated to bringing them the benefits of our expertise, specialist products and high quality of service.
“That’s why we’re also investing in our people, product range, and service proposition – it’s a complete transformation of how we serve the industry.”
The move follows the new identity for STARK Building Materials UK’s Jewson division, which was announced earlier this year and made its debut at its Bridgwater branch in May.
