Kerridge Commercial Systems has announced details of its strategic rebrand to Klipboard in a move said to reflect the company’s “evolution as a unified, forward-thinking organisation dedicated to delivering industry-tailored solutions across the wholesale distribution, automotive, field service, retail, rental, transport management and manufacturing sectors.”
Serving 52,000+ customers in 70+ countries, Klipboard “empowers businesses of all sizes – from SMEs to enterprises” with the innovative software designed to optimise operations, enhance competitiveness and deliver industry-specific functionality that support productivity, efficiency and growth.
The Klipboard name and refreshed identity have been developed to “symbolise the integration of the group’s operating brands, unifying its global teams and solutions under a fresh, cohesive vision.” The rebrand was inspired by the success of its acquisition Klipboard.io – a SaaS field service software provider and renowned for its brand and market leading innovation – and the change reflects KCS’s “transition into a single global brand, blending decades of expertise with forward-thinking agility and innovative foresight.”
Indeed, under the leadership of CEO Ian Bendelow, the company has executed a dynamic growth strategy that has included 25 acquisitions over the past 12 years, with each one “strategically enhancing the portfolio of solutions it can offer to all of its customers.” Coupled with what it describes as a consistent and significant investment in annual R&D, Klipboard says it has has “greatly expanded its technological capabilities and reinforced its commitment to its customers specific needs.”
Ian commented: “Today marks an exciting milestone as we launch Klipboard. This rebrand reflects our passion for collaboration, innovation, and delivering measurable value to customers. We believe this new name and a contemporary brand identity will help showcase what our amazing teams do and help customers navigate all of our solution offerings under one roof.”
The fully refreshed Klipboard brand identity has been crafted with input from over 1,500 colleagues and from client feedback, and is said to “embody their mission to simplify complexity through sustainable, intuitive software.” Key brand identity elements such as the lowercase ‘k’ “signals a fresh, accessible approach and is a nod to the company’s long heritage.” The two-diamond iconography, meanwhile, is described as “representing the synergy between technology and business, emphasising partnership and problem-solving with their customers.”
Ian added: “The clipboard is a familiar tool for many of our customers. With Klipboard, we’re advancing that legacy into the digital age, empowering businesses to thrive in an interconnected world.”
The Klipboard brand will be rolled out globally in a phases during 2025 and over time all solutions will be aligned under a single identity – all while maintaining the trusted expertise their clients have come to rely on.
