Keylite’s latest #Switched2 Rewards promotion has been designed to benefit not only the installer but also the merchant.
“We talked to a lot of merchants before planning our 2016 promotion and it was clear that in the past many installer promotions have left merchants feeling left out of the loop and unsure of the benefit to their business,” explained Keylite Managing Director John Duffin. “Those promotions typically awarded the installer directly with cash or vouchers for other retail treats. We digested this feedback and came up with a rewards scheme for the installer that will also benefit the merchant and keep them central in the process.
“Our Rewards scheme entitles installers to a reward on every Keylite roof window they buy over a 6 month period until the end of October, but uniquely the vouchers they receive will only be valid for use to spend on new goods at the same merchant who sold the window. Installers will receive £5 for every standard window and up to £15 if they buy electric versions and the full spend in our promotion will be funnelled back into merchant’s tills.”
Keylite is already reporting a very positive reaction to the promotion from merchants and the company is confident that it will be an attractive hook for installers who regularly buy roof windows and could collect quite a significant rewards value over the six months of the promotion.
John added: “This is our biggest ever promotion and we will be supporting it with trade press and radio advertising plus our digital activity and a totally bespoke website to run the claims process. However at the end of the day it is the close co-operation between manufacturers and merchants that makes any initiative successful and in this case that means working together with merchants, engaging with installers at the counter to introduce them to the great deals that Keylite offer.”
The #Switched2 Rewards promotion is part of Keylite’s 2016 campaign to encourage installers to switch to Keylite as their window of choice and will run for 6 months from May to October 31st.
For more information visit www.keyliteroofwindows.com
