Following the “huge success” of its inaugural movie-themed marketing campaign, which ended in June 2021, Keystone Lintels has now launched ‘Movies from Home 2’ and is once again anticipating it to deliver “high-value sales” for its merchant customers.
Running until March 2023, Keystone’s eye-catching and tongue-in-cheek ‘Movies from Home 2’ campaign has, like its predecessor, what the supplier bills as a simple message for merchants: tell us about live projects in your area and our sales team will help you to secure them.
The campaign has been designed to engage directly with merchant customers and help generate sales opportunities. It will also help educate merchants on Keystone Lintels’ lead process – all they need is the lead, and the manufacturer’s sales teams will follow up and pass back any orders to the merchant customer that provided the initial lead. The result will be a direct sale for that branch.
The lead generation partnership message is once more being communicated to merchant partners through a movie-themed campaign, which this time takes inspiration from classic films including Jaws, Toy Story and The Avengers. The campaign runs across a variety of channels including print and digital trade press ads as well as innovative direct mail including popcorn boxes.
Chris Hemmington-Green, Sales Director, Keystone Lintels said: “Our first Movies From Home campaign was such a huge success and saw many merchants win new orders and boost turnover. In true Hollywood style, Keystone Lintels had to deliver a sequel and we look forward to once again helping our valuable merchant customers to successfully secure orders together.”
As an added incentive, merchants will have the opportunity to win movie-themed prizes including 65” Sky Glass TVs, home cinema projectors and screens, family cinema tickets and additional spot prizes.
Keystone says it has always valued its partnership with builders’ merchants and has a “proud 30-year history of unwavering support” to its merchant partners. The company asserts that ‘Movies from Home 2’ is poised to deliver high-value sales and will “undoubtedly show how Keystone’s partnership approach offers huge benefits and adds value” to its customers.
