As the biggest event of its kind in the builders’ merchant calendar, the NMBS Exhibition on 6th – 7th April at Coventry’s CBS Arena will see Keystone Lintels at stand 304 demonstrating its breadth of range and value-added products including Hi-therm+ Lintels, Special Lintels and Brick Slip Feature Lintels. Rolled out across builders’ merchants, the company says its Drive for Five initiative will give sellers the opportunity to win new orders and boost turnover.
The Keystone sales and technical team will be available to promote the benefits of Hi-Therm+ and explain how “encouraging customers to switch will enable merchants to gain more margin”. The firm adds that merchant customers will also gain a first-hand opportunity to see how Special and Brick Slip Feature Lintels and offsite solutions can also provide additional margin.
Commenting on the upcoming 2022 show, Keystone Lintels Sales Director Chris Hemmington Green said: “Keystone is committed to supporting sales drives and helping independent merchants add value in this challenging marketplace. The NMBS show is the ideal platform for demonstrating our ever-growing range of products that present solutions to the customer whilst increasing profitability for the merchant.”
The Drive for Five initiative will see Keystone Lintels’ dynamic sales teams follow up on leads provided by their merchant customers. Once ready to convert to an order, the details will be passed back to the merchant, resulting in a direct sale for that branch.
In other news from the supplier, Keystone Lintels has been named ‘Supplier of the Year’ by Buildbase for the second year in a row “in recognition of its outstanding customer service”.
In what was a difficult year for trading, the award was especially poignant for Keystone whose “core customer promise has held true”. Chris Hemmington-Green commented: “This award is testament to the hard work and dedication shown by all at Keystone, from Production, Logistics, SOP, Technical, Sales and Finance. For this to be recognised by one of our key customers is a real indication of the relationship and partnership we strive to develop.
“During what can only be described as difficult and challenging times, the whole team at Keystone have pulled together and delivered exceptional service to all our customers, and shown we remain the leading supplier in the industry. It is this mind-set and commitment that has seen us through the difficult times and ensures we are best placed to maximise the opportunities that are now becoming apparent as we start to move to some sort of normality.”
Raza Naim, Senior Category Manager for Buildbase (now part of the Huws Gray Group), added: “Keystone Lintels was chosen as the Supplier of the Year for 2021 for the second year running, which has never been achieved before. Keystone does a fantastic job at having touchpoints in all areas of our business, so much so in fact that it had far and away the most nominations from our teams. Feedback from sales, finance and procurement was that Keystone just ‘makes it easy’ for us and we have a great relationship with all Keystone Group brands.”