Lakes has produced a co-branded brochure of its range of showering spaces for MKM Building Supplies as part of its well-received partner scheme.
The brochure showcases the high quality range of showering spaces available from Lakes through MKM’s 80+ branch network throughout the UK. MKM became a Lakes Partner in 2020, signing up to the scheme that supports merchants and retail establishments with additional support and an online embedded showroom if requested.
The online showroom concept is described as a pioneering selling tool for Lakes’ merchant and retail stockists and their installer and homeowner customers. It allows its showering space products to be viewed and favourited, so merchant sales and showroom staff can turn them into orders. Accessed through each stockist’s own website, visitors to Lakes showroom can download co-branded brochures and ask questions directly to the stockist’s staff via chat and email.
MKM Building Supplies has launched its online showroom (scroll down on the homepage here) and wanted the co-branded brochure to cement the relationship between homeowner, merchant and Lakes, making the whole sales process from online research to instore browsing and final purchase as smooth as possible.
Speaking of the brochure, Jonathan Phillips, Lightside Product Manager of MKM Building Supplies said: “In a growing sector where we are seeing increasing interest, especially in premium products, there’s a real benefit in having a connected experience from online to physical showrooms. The co-branded brochure is the final connection, so if customers want to take some more time, Lakes and MKM remain front of mind, even when they are at home.”
Bev Brown, Lakes Managing Director adds: “Our Lakes Partner programme is one of many ways we go the extra mile to support our merchants. We’re always looking for new and innovative ways to support our customers and help them grow their businesses. When MKM came to us to enquire about the co-branded brochure, we were happy to help.”
