With years of experience in the industry, MarketingForMerchants.co.uk has launched with the aim of “helping independent merchants shout louder, work smarter, and stop underselling themselves with poor PR.”
The new consultancy’s services include website design and development, social media marketing, copywriting, SEO, and PR – all provided in flexible packages which can be scaled in both activity and scope as and when clients feel fit.
Founder and Director Charlotte Jewell said: “Our goal is to help independent merchants thrive in today’s competitive market. The valuable experience we’ve gained in working with, and marketing to, the independent merchant sector, allows us to understand the challenges that they face. We also know that time and enthusiasm for marketing is scarce, at best – but we’re in a time when it’s never been as important.”
With a stated intention of helping bring the industry – often referred to as “traditional” – into the digital world, a key focus of Marketing For Merchants is consistency. Charlotte explains: “Consistency is key for your brand recognition and keeping you in front of your customers and prospects.
“Merchants may not have the budget to employ a marketing manager internally, or the time to do it themselves, but being consistent with marketing is so important when you consider how much time we all spend online nowadays.”
After receiving feedback from those in the industry, the consultancy has worked hard to ensure it can stand out from other agencies.
Charlotte said: “Marketing can be seen as super expensive or complicated – but that doesn’t have to be the case. We don’t tie anyone into a contract – our goal is to prove our value so that you want to continue working with us month-on-month.”
MarketingForMerchants.co.uk has introduced starter packages from just £20 per working day (£400 per month), noting: “packages can be scaled up accordingly to meet your goals in a time frame that suits you.”
