From the pages of PBM’s September edition, we take a look at the latest marketing support initiatives and point of sale support services for merchants from leading industry suppliers.
LVT Stickdown
To support the launch of 13 new design additions to the Malmo Stickdown range of luxury vinyl tiles (LVT), an extensive Point of Sale package has been created to showcase the company’s three different ranges — Stickdown, Rigid Senses and Rigid Comfort.
The POS comprises full stands through to demo boards, swatches and countertop stands which give flexibility where stockists’ floorspace may be at a premium. There is also an updated Malmo lifestyle brochure, together with a brand new binder specifically for the Stickdown range to showcase all 25 designs, including the 13 recent new additions.
Knauf Insulation
New packaging
Knauf Insulation has launched new packaging for its high-performance, non-combustible insulation products, making it easier to store and sell in branch whilst also further reducing their carbon footprint. New designs across the whole range feature bigger and clearer product names along with colour-coding for different thermal conductivity groups consistent across the whole Glass Mineral Wool range.
Essential features such as the Euroclass A1 reaction to fire classification are also now more easily identifiable. Furthermore, the Earthwool brand has been phased out to simplify the branding structure whilst a new brand, Rocksilk, has been introduced for the firm’s Rock Mineral Wool product range. Lastly, an upgrade of the compression technology on the Glass Mineral Wool range enables, on average, 15% more insulation per roll and 25% more packs on each pallet for slabs.
Arbor Forest Products
Trex digital asset library
Arbor Forest Products has launched a digital asset library for Trex composite decking products as well as some of its own complementary products, providing stockists with easy access to media such as images, brochures and technical information.
The portal has been set up due to customer feedback from merchants keen to offer their customers a better digital service, especially given the growing importance of online trading. As well as keeping information on the brands and products in one place for ease of access, the digital asset library ensures accuracy of information on products.
Rockwool
Virtual product experience plus new trade application guide
Allowing customers to “explore its non-combustible insulation solutions on their terms”, the Rockwool 360 virtual product experience is available 24/7 on the firm’s website and allows users to learn more about the benefits of stone wool, watch immersive product demonstrations and case study videos, and access an on-demand CPD library.
In a further step to help merchants better support their customers, Rockwool has also created a detailed guide to its Trade Insulation Range. Packed with product information, building regulation requirements and installation advice, the Trade Application Guide includes an at-a-glance grid that counter staff can use with customers to determine what to use where within domestic applications for thermal and acoustic performance.
Carl Kammerling International
Kasp 2021 Catalogue
Kasp has launched its latest catalogue, showcasing the brand’s range of premium quality padlocks and security products. The publication, which is available for download, has been specifically designed to ensure that all the information needed is easily accessible, with more data — such as clearly highlighting the security level of each product — and a great range of images to aid selection of the correct product.
