Chris Bourne, Sales Director at Azpects, outlines the depth of the supplier’s support for its merchant customers, highlighting the importance of ongoing product innovation and evolution alongside the merchandising and display solutions that will help to drive sales for stockists.
Azpects’ story began with EASYJoint, a game-changing jointing compound that transformed the industry with its ease of use and exceptional durability. This innovative product quickly became the market leader, setting a new benchmark for efficiency and reliability.
Built upon this success, we expanded our portfolio, introducing solutions like EASYTileAlign — an advanced tiling alignment system designed to streamline installations and ensure flawless results. However, true innovation extends beyond product development. It involves refining existing solutions and enhancing the overall customer experience.
This philosophy led us to rethink our packaging, ensuring our products remain as practical and high-performing as ever. Indeed, listening to our customers, we recognised the limitations of traditional paper header cards and took decisive action.
Our new range of resealable, recyclable and weatherproof pouches sets a new standard in product packaging. These pouches offer superior protection, maintaining product integrity in all environments.
Whether displayed on shelves, hung on euro hooks, or stored outdoors, they remain resilient against the elements. Their bold colours and striking design enhance visibility, ensuring maximum shelf impact and driving sales for our retail partners.
“True innovation extends beyond product development. It involves refining existing solutions and enhancing the overall customer experience.”
Beyond packaging, we are excited to introduce the new Free Standing Display Unit (FSDU) for EASYTileAlign. This purpose-built unit holds 32 bags of EASYTileAlign spacer posts, available in 3mm, 5mm and 7mm sizes, along with levelling caps and anti-friction shields. Designed as a complete, self-contained solution, the FSDU simplifies product selection, creating a seamless shopping experience for customers.
At Azpects, we recognise that our success is tied to the success of our stockists. That’s why we are committed to delivering not only superior products but also exceptional support. Our dedicated account managers are always available to assist with orders and offer expert guidance. We encourage merchants to reach out to their local Azpects account manager or contact us directly to learn more about our innovative packaging, FSDU and our full product range.
Continuous improvement is not just a goal — it’s a journey. As we push forward, we remain committed to developing and refining our offerings to meet the evolving needs of professionals and homeowners alike. We believe that our new packaging and retail solutions will strengthen our brand, enhance customer experience, and solidify our position as a trusted industry leader.
Join us as we build on our strong foundations and reach new heights. The future is bright, and we’re just getting started.
For more information on the full Azpects product range and to download the company’s latest brochure, click here.
Watch a short video explaining the benefits of EASYTileAlign:
