Navien has named APP Plumbing & Heating as its exclusive UK distributor, enhancing the availability of its “cutting-edge products” and promising to deliver “significant and tangible benefits to installers, merchants and homeowners.”
Graham Parkes, the boiler manufacturer’s Commercial Director, commented: “The partnership between Navien and APP Plumbing & Heating represents a significant move in our plan to expand our presence in both the independent and national merchant markets. With APP as our exclusive UK distributor, we’re able to maximise our independent distribution capabilities. We have sought a partner capable of providing the flexibility and rapid market response necessary for continued growth.”
The long-term goal of this partnership is to “drive growth across all product lines” with APP said to be “pivotal in building the Navien brand in the UK, ensuring widespread availability.” With a commitment to next-day delivery, and access to approximately 2,500 independent merchants, Navien is confident that the new relationship will significantly increase its current market reach.
Shane Knight, Commercial Director at APP, said: “Installers will significantly benefit from the increased availability of Navien products. The partnership ensures a seamless route to market, enabling independent merchants to take advantage of our next-day delivery, whilst boosting Navien’s brand awareness and ensuring installers can access the manufacturer’s full product range within 24 hours.”
Navien states that merchants will “benefit from stable pricing and protected margins which should enhance their confidence in (its) products.” Furthermore, it contends that “independent merchants interested in stocking the products can also join the APP Plumbing & Heating network and become part of the supply chain, opening new opportunities for these merchants to access Navien’s high-quality product offering and enjoy the associated business growth.”
Graham added: “Through this partnership, we aim to achieve greater sales control and sustained growth. Leveraging APP Plumbing & Heating’s extensive experience and customer network will enhance our flexibility and competitiveness in the UK boiler market, and its established reputation will help to drive our development, creating a mutually beneficial path for growth.
“Navien is committed to investing in customer service to grow sales and within our market organically. With APP Plumbing & Heating’s support, we can expand our reach and deliver exceptional products to more customers.”
Shane concluded by saying: “Navien’s advanced technology and expertise, combined with our strong partnership with their senior team, create a solid alliance. We’re excited to present Navien products to new and existing customers, supported by seamless next-day delivery and rapid stock access.
“We’ll streamline product inquiries and purchases, guarantee stock availability and provide robust merchant support. Our strong presence will effectively promote Navien products to a wider audience.”
Navien also says that homeowners will benefit from this partnership by accessing its “unique, high-efficiency heating solutions at competitive prices.” This commitment to affordability is said to address the current consumer challenges, “making Navien’s products more accessible to a wider audience.”
For more information about Navien’s products and innovations, visit www.navien.co.uk, and to learn more about APP Plumbing & Heating’s offering, go to www.appheatingdistribution.co.uk
