Former Arsenal and Sweden football legend Freddie Ljungberg has joined with NIBE to promote its energy-efficient heat pump solutions.
The partnership is said to mark an exciting step forward in NIBE’s mission to inspire consumers to “Take The Step” towards energy-efficient, more sustainable homes with its market-leading heat pumps. Freddie Ljungberg’s journey – from growing up in Vittsjo in the Skane region of Sweden, a few miles from Markaryd, the town where NIBE was founded, to achieving global recognition as a football icon – makes this collaboration especially meaningful.
And beyond his sporting success, Freddie also has a strong personal connection to NIBE’s history: his grandfather was an engineer with close ties to NIBE from its inception.
With the UK market showing increased interest in sustainable heating solutions, the partnership with Freddie Ljungberg aims to educate and inspire homeowners about the benefits of heat pumps, bridging the gap between cutting-edge technology and everyday comfort. Freddie commented: “Growing up near Markaryd, and with my grandfather being an engineer, I’ve always had a strong appreciation for innovation and technology. Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values.”
Paul Smith, NIBE UK Managing Director, added: “We are delighted to welcome Freddie to the NIBE family. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. This partnership builds on the incredible growth and success we achieved in 2024 and takes us to the next stage of educating UK consumers about the benefits of heat pumps.”
NIBE’s heat pumps combine renewable energy with advanced smart technology, delivering energy-efficient solutions that reduce carbon footprints while maintaining comfort. The “Take The Step” campaign, which launched in 2024, encourages homeowners to embrace these cutting-edge solutions and join the global movement toward more sustainable living.
Last year, the manufacturer enhanced its UK delivery service by partnering with the Ziegler Group. Deliveries now come from Ziegler’s brand-new, “state-of-the-art” distribution centre in Stanford-le-Hope, Essex with the move part of NIBE’s general growth strategy and broadened routes to market, which also includes direct to merchant.
