Polypipe Ventilation has been reborn as Domus Ventilation, with a larger sales network, new branding, and a new management and customer services team. The company talks us through what this means for the business and its merchant customers.
Before being purchased by the Polypipe Group in 1998, Domus was a company name synonymous with quality ventilation ducting for the domestic and light commercial markets. The Domus name lived on as a brand for Polypipe’s ducting products, whilst other product lines were developed with their own distinct branding. With the first stage completed in a major re-evaluation and restructuring of the company, the decision has been made to re-launch the company under the new name of Domus Ventilation.
“Following extensive research amongst customers, including merchants, we have come to understand the genuine value of the Domus name”, states Sales Director, Stephen Smith. “It is well known and directly associated with many positive attributes in the domestic ventilation sector, including quality product, which suits the direction we are taking for new products and services moving forward. These are exciting times for the newly emerged company, Domus Ventilation, and we have invested considerably in its future.”
The first stage in the creation of Domus Ventilation has included a move of all staff and manufacturing to modern premises in Caerphilly, South Wales. The advanced manufacturing facilities include 10,891m2 of manufacturing area which houses state-of-the-art machinery, capable of lights-out operation for maximum efficiency.
The new, purpose-built offices are home to sophisticated training facilities, a fully-staffed customer service team and a new management team.
As part of the launch, a new visual identity and corporate colour has been applied to a comprehensive new product catalogue and will shortly be seen in a new, user-friendly website with full product listings and technical information.
The business is now reviewing new product initiatives and its customer service offer.
Domus Ventilation will provide differentiated ventilation solutions in the private and social housing sectors, transforming the way developers, contractors, installers, home owners and distributors meet regulations and emerging environmental standards.