Rockwool launches new marketing campaign

Rockwool launches new marketing campaign

Rockwool has launched Origins, an integrated marketing campaign which takes customers on a journey to explore “the deeper benefits” of stone wool insulation alongside the “innovation and exceptional service at the heart of the brand”.

Marketing Director Warren Dudding said: “Not all mineral wool insulation is the same. That may seem obvious to us, but to our customers, it’s sometimes difficult for them to appreciate where the distinctions lie, what benefits there might be and how the insulation choices they make can impact upon a project or application.

Origins looks at where stone wool insulation begins. From this start-point, customers can see how the Rockwool product range evolves into thermal, sound and fire safety insulation that’s easy to install and capable of impressive, long-lasting performance in a wide variety of applications.”

Origins comprises a combination of branding, digital and print advertising, web, promotional, PR and social activity together with animated and dynamic video content at its core (see below or visit The stone wool journey originates with volcanic, basalt rock, which we follow as it transforms through manufacturing to ultimately being shaped into the final insulation product. The campaign will enable customers to navigate the Rockwool assets to focus on their own particular area of interest by market, application and/or insulation attributes.

The company’s insulation offers not only thermal qualities and savings on heating and energy bills, but also provides a barrier to fire, repels water and absorbs sound. Its products are described as being quick and easy to cut and fit, eliminating issues with unintended gaps, sagging and slumping over time that can inhibit insulation performance.

To watch the video, click the link the above or visit or search ‘Rockwool Origins’ in YouTube.

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