RWC has been nominated as a finalist for ‘Brand of the Year’ category at The Drum B2B Awards 2020. Other companies shortlisted in the category are Maersk and Grant Thornton.
The Drum Awards is a marketing and communications programme which recognises best practice, the best companies and the best people from across these industries. RWC was shortlisted following its rebrand last year which united its family of brands to offer a wider product portfolio for plumbing and heating, drinks dispense and smart home technologies.
Collaborating with Milestone Creative, RWC embarked on a rebranding programme that included positioning strategy, brand architecture and the development of an identity design system. The rebrand was rolled out across the business, from product packaging to events, websites, vehicle liveries, signage and interiors.
Heath Sharp, Group CEO of RWC, said: “Our nomination is testament to the world-class rebranding work we have undertaken since 2019. This global recognition showcases that our new brand identity helps our customers, employees and stakeholders understand the RWC business better. It creates a stronger link between our different brands and shows how our solutions fit together to make lives easier.”
The prestigious virtual awards ceremony will take place on 19 November 2020, where RWC will be joined by some world-leading brands such as Intel, Samsung, Mastercard, Panasonic and Microsoft, who have been nominated in other categories.
The full list of categories and finalists can be found here https://www.b2bawards.com/the-drum-b2b-awards/the-drum-b2b-awards-2020#117383
