Building on over a century of innovation, SEAC has revealed its new branding and accompanying website refresh as the business draws on its heritage whilst outlining its focus on the future.
Originally incorporated as H&S Pochin Limited, SEAC can trace its origins back to 1916 as part of the Standard Engineering Company. Following a management buyout from Halma PLC in 1978, the business went on to patent its well-known polymer headed fasteners under the Polytops trademark in 1981. In the years following, the company continued to develop as a manufacturer and supplier of moulded fasteners “that answer the need for minimal maintenance, good aesthetics, durability and easy installation.”
Unveiling a new brand identity under the “name that our customers know and trust,” the fresh new look celebrates the firm’s 100+ years of heritage whilst reflecting “the modern quality for which our products are known.”
Today, SEAC is a proud Leicestershire-based, family-owned business and a leading UK manufacturer and supplier of specialist fixings, fasteners and roofing products, primarily for the construction industry. Increasing capacity has enabled the company to further expand its product portfolio with the subsequent addition of the CON-SERT range of screws and Wraptor breathable roofing membranes.
“Our new brand identity reflects our ability to keep up with an evolving marketplace, whilst illustrating SEAC as a professional company dedicated to value-creation and mutually beneficial partnerships with our customers.”
Indeed, at its factory in Leicester, the company states it has the capacity to manufacture over 140 million pins and nails per year. Proud to be a ‘Made in Britain’ business with market leading products manufactured locally, its portfolio is designed for a wide range of markets and applications, including general construction, roofing, UPVC fascia and soffit, doors & windows and even the automotive industry.
And as “an agile, customer-focused business,” the firm is able to “support large companies with competitive and demanding supply chains, respond flexibly to customer requirements, and ensure fast delivery.”
Head of Marketing Philippe Ugo commented: “This is an exciting time in SEAC’s history as we build on our reputation as a UK manufacturer delivering innovative, high-quality products with first class customer service. And our new brand identity demonstrates a lasting commitment to growth in response to increasing market demand.
“Our vision is to continue growing SEAC’s brand reputation as the go-to UK-based manufacturer and supplier of high-quality fasteners, fixings and roofing products in the construction industry, delivering innovative and sustainable solutions that exceed our customers’ expectations and contribute to their success. And through our Polytops, Con-Sert and Wraptor ranges, we are proud to support current and new customers with quality products that highlight our commitment to ‘small details with big impact’.”
Introducing SEAC’s new brand identity, Managing Director James Buckley said: “In the words of Jeff Bezos, ‘A brand for a company is like a reputation for a person. You earn reputation by doing the hard things well.’ And over the past 100 years, SEAC has achieved a strong reputation through innovation, authenticity and commitment to our customers.
“We are proud to be carrying this heritage and ethos into a new chapter by setting new standards and goals to ensure our customers have the best experience. Our new brand identity reflects our ability to keep up with an evolving marketplace, whilst illustrating SEAC as a professional company dedicated to value-creation and mutually beneficial partnerships with our customers.”
To find out more about the SEAC product portfolio in addition to details on how to become a stockist or download its latest brochure, head over to the new website www.seac.co.uk
Alternatively, call 0116 2887719 or email sales@seac.co.uk
