Setcrete has revealed two aspects of its merchant support that have been singled out by merchant customers as “key benefits in helping to sell the company’s products more effectively.”
The subfloor preparation products manufacturer says that one is the “expert technical advice and support it offers to builders” and the second is the in-branch support provided by the Setcrete team. The technical support is provided by the supplier’s head office technical service team, either over the phone or by email or, if a visual inspection is required, an area representative will arrange an in-person site visit.
Instant virtual site visits can also be arranged with the technical service team using video platforms such as WhatsApp.
Technical advice is most commonly sought on issues such as how to deal with damp or contaminated subfloors, including those with adhesive residue left after a previous flooring has been removed, how to deal with unusual or damaged subfloors, or simply what the best product is for a specific job. The technical service team will also provide a detailed, written specification for preparing a subfloor where more complex solutions are required.
In-branch support
Setcrete’s in-branch support, meanwhile, is delivered around regular, scheduled branch visits by dedicated area representatives, who organise and supply PoS displays for individual merchant branches, host product demonstration days also at merchant branches, and undertake in-branch training for merchant staff on how and where to use individual products from the Setcrete range.
The business also delivers specially-tailored offsite training courses for merchant teams at its Staffordshire Centre of Excellence training facility.
Commenting on such a training day organised for Tippers Builders Merchants, the Lichfield-headquartered firm’s Director Peter Sampson said: “As well as the product knowledge they picked up, having hands on experience of mixing and applying the products is a massive confidence booster for our branch staff.
“When you can actually tell your customers that you’ve used the products yourself, it’s a really persuasive endorsement that gives those customers confidence in making a purchase if they’ve not used the product before.”
Setcrete is a division of F. Ball and Co, a leading manufacturer of flooring adhesives and floor preparation products for the contract flooring industry. The Setcrete range has been designed to provide professional builders with high performance, fast-track flooring products that are also said to be easy-to-use and deliver a high quality floor finish.
The brand says that its flooring compounds “draw on advances in technology from the contract flooring industry to create formulations that meet the specific needs of professional builders and the environments in which they work.”
