Sika UK has launched a new, integrated brand campaign designed to “put tradespeople at the heart of the story,” whilst also helping to drive sales for merchant stockists.
Under the theme of ‘Bring it On,’ and shining a light on the great work of tradespeople, the campaign aims to raise awareness of Sika’s extensive range of products that are manufactured to meet the wide-ranging needs of UK trades from builders, plasterers and joiners to roofers and landscapers and help them get the job done.
The multi-channel campaign will be seen across a combination of bold OOH posters, social media posts, and adverts online and in the press, “emphasising the speed of product availability and the confidence tradespeople can get from Sika’s quality products.”
Darren Bunting, Business Unit Manager UK Distribution, said: “Sika stands with UK tradespeople, helping them get their jobs done every day. The message behind ‘Bring it On’ is clear: tradespeople are the heroes tackling both large- or small-scale projects, who can have confidence that choosing Sika products will deliver results and add value.
“We appreciate the pressures tradespeople face to get the job done right first time. Whether it’s a no-compromise patio finish, a quality bonding solution or the very best plaster mix, our product answers and expertise give users the confidence to tackle any task.”
He continued: “Our broad product range, speedy availability and proven product performance underpins buying confidence and the new high profile ‘Bring it On’ campaign will reinforce these essential factors and demonstrate that Sika is with tradespeople every step of the way.
“For us, it is crucial we shine a light on the great work of the trades, and we hope they recognise how they bring it on every day in this campaign.”
