Said to be the first of its kind on the market, the formulation of Soudal’s T-Rex 80% Recycled Grab Adhesive is based on recycled raw materials and is packaged inside a cartridge made from post-consumer recycled plastic whilst it is also “manufactured using renewable solar and wind energy”.
With the sustainability debate continuing to gain momentum, Soudal reports that it is moving towards a more circular economy and is increasing the number of recycled materials used within its production processes whilst reducing the amount of virgin ones. Supplied in a cartridge made from 80% recycled plastic, the new T-Rex product is described as a high-performance solvent free grab adhesive which is made from 82% recycled raw materials, of which 35% is bio-based.
The company states that the heavy-duty construction adhesive reduces impact on the environment without any compromise on product performance or usability. Indeed, according to Soudal, the powerful initial grab properties of the adhesive will support loads of 250kg/m², making it well-suited for bonding heavy materials — as the firm’s marketing states, “it may be 80% recycled, but it’s definitely 100% strong”.
“We not only focus on the performance of our products, but also the energy it takes to manufacture them. The new T-Rex Grab Adhesive is a big step in the right direction and a continuation of our efforts in the area sustainability — it’s all about offering a more sustainable choice, with no compromise for the end user.”
Acknowledged by the Solar Impulse Foundation, the T-Rex Grab Adhesive has been awarded the independent body’s stamp of approval for efforts in reducing CO2 emissions, as well as limiting the use of virgin material. The accolade is given to products based on being both clean and profitable solutions for the market, and recognises Soudal for its “active contributions in preserving natural resources and helping to achieve climate objectives”.
The new 80% Recycled T-Rex Green Grab Adhesive is reportedly “one of many sustainable innovations” introduced by Soudal in recent years as part of its stated commitment to building a more sustainable future. It states: “Driven by the will to continuously improve and to provide better, more environmentally-friendly solutions for its customers, Soudal is leading the way in product innovation”.
And in aiming to reduce the environmental impact of its activities, Soudal says it focuses on improving processes on three different levels — Energy, Materials & Packaging. From production plants powered by renewable energy, to sourcing more sustainable materials for manufacturing products and packaging, the company notes that it also “produces close to the market” with 24 production sites worldwide, helping to minimise transportation and the distance goods need to travel.
Marketing Manager Jonathan Tanser explains: “We not only focus on the performance of our products, but also the energy it takes to manufacture them. It’s important to look at the full picture. The new T-Rex Grab Adhesive is a big step in the right direction and a continuation of our efforts in the area sustainability — it’s all about offering a more sustainable choice, with no compromise for the end user.”
And on that note, the new product is designed to gives end-users a more sustainable choice when looking for a construction grab adhesive, reducing the ‘barriers’ for making a more environmentally aware purchasing decision. Available in a 300ml packaging format, it provides a sustainable alternative that can be applied using a standard cartridge gun.
As with all Soudal products, the company asserts that the range will be fully supported with an array of point of sale material for stockists to display the product in-branch and maximise visibility of the brand in both primary and secondary locations.
Click the following link for more information on the 80% Recycled T-Rex Green Grab Adhesive from Soudal in addition to its marketing and support package for merchants.
The new product is just one of the ways Soudal says it is helping to ‘Build the Future, Sustainably’. To discover more about the supplier’s sustainability initiatives, click here to watch a short video via the company website.
A version of this article appeared in the May edition of PBM. Click the link to read the full digital issue.
