Stelrad Radiators has launched a radiator collection of existing and new radiators under its ‘Boutique’ branding, offering a comprehensive, premium range of living space, kitchen and bathroom products.
The collection is accompanied by a 116-page brochure and its own stylish section of the website. This collection offers the marketplace the widest range of styles and by far the largest selection of sizes of specialist decorative and designer bathroom and kitchen radiators on offer from any manufacturer in the UK.
The collection features both new and old products – with names such as Caliente, Concord and Column, and new styles and names such as Como and Lecco, as well as new additions and designs for established styles like the Concord Side Concept, Concord Side Chrome and Concord Chrome Vertical.
“We’re the largest manufacturer of radiators in the UK and Ireland by far,” says Head of Marketing Chris Harvey, “but the premium and top end sector is one where we want to focus and this is what the Stelrad Boutique Series does – a new stylish option for the trade and to retail outlets across the UK and Ireland. We are offering a comprehensive, stylish collection that genuinely provides the total radiator offering under one roof – with our legendary combination of quality, reliability, availability and cost effectiveness all wrapped up in a single collection.”
The addition of coloured radiators available from stock adds more depth to the range – with a number of the existing and new radiators available in anthracite grey from stock. Most of the Boutique Collection can be ordered in up to 36 colours.
The new Como is a flat brushed stainless-steel rectangular tube design for both modern and contemporary homes. The new Column Vertical Concept in anthracite grey, is again a combination of traditional design and modern colouring. And the new Traditional Column in traffic white with a chrome frame is said to offer ‘just a little more style and lot more pizazz for the home.’
