SureCav, manufacturer of 100% recycled polypropylene backing membrane for masonry construction, announces 2020 as a record year for sales and enquiries.
The average growth in sales over the last five years is 15%. This has accelerated to an 18% average for Autumn/Winter 2020. The forecast y/e figures for 31 January show EBITDA growth over 50% on the previous year.
These positive figures indicate an increasing appetite for the company’s two flagship products SureCav 25 and SureCav 50 as a focus on green construction in the specification and housebuilding sectors increases.
Forecasts for 2021/2022 are positive, indicating this upward trajectory will continue with a predicted increase of 20-30% and further potential of achieving a 100% increase in sales within two years.
Planning for Success
Since its foundation, SureCav had previously seen steady growth and consistent interest in its product portfolio from traditional housebuilder and specifiers working within this sector.
However, last year saw the brand make considerable, sweeping investments to strengthen its position and extend its reach. This began with the launch of a new, more intuitive, and targeted website which gives a more incisive picture of the product.
SureCav also signed-up to NBS’ powerful new construction product platform, NBS Source, which will position them front and centre with the whole of the British, Canadian, and Australian specifier audience. So unique are the brand’s products, a new, dedicated Uniclass code had to be developed when the portfolio was brought onto the system.
This was further followed by a renewed commitment to BBA (British Board of Agrément) with continual engagement to ensure accreditation.
A New Broom
In the latter half of the year, SureCav signed a contract with a new manufacturer, the world-famous Hillbrush, one of the world’s leading producers of brushware and cleaning tools as well as experts in recycled plastics.
Based in Mere, Wiltshire, close to SureCav’s headquarters in Wincanton, Somerset, the new partnership will open up a host of new audiences for the brand, including a greater presence in emerging markets like the USA.
New machinery and plant equipment will also improve efficiencies and ensure both SureCav 25 and SueCav 50 are made with as little environmental impact as possible.
Little Black Book
In line with these new developments, SureCav has also grown its client base with new orders placed from across the housebuilding industry.
Commenting on the figures, and looking forward, founder and Managing Director, Charlie Ayers, says: “When you consider these results against the backdrop of an extremely challenging year, full of uncertainty, one cannot help but be positive. It seems that, with far more time available to consider alternative materials to meet the increasing number of sustainability briefs, fast becoming the norm across all construction projects, built environment professionals are discovering the benefits of SureCav.
“Significantly, once a specifier uses our product, they never go back to the original product it has replaced in the build. We expect this trend to continue and will, accordingly be ramping up sales and marketing activity alongside our new manufacturing partners, Hillbrush, to raise awareness of how SureCav not only improves your bottom line it also helps you do your bit for the environment.”
To find out more about SureCav and its portfolio of products click here.
