Talasey launches new ‘MSM team’ to boost merchant support

Talasey launches new ‘MSM team’ to boost merchant support

Talasey has unveiled a newly created team of Merchant Support Managers (MSMs) as part of a plan to increase the levels of support the company offers to its merchant customers.

The Scunthorpe-based company has introduced its new MSM tier of support with newly created roles which will see a team of six managers covering the UK – in strikingly visible livered vehicles – with the aim of calling on more merchants, more often.

The MSMs will ensure that all the point of sale for each merchant’s display of Talasay product ranges – including Natural Paving, Vitripiazza, Piranha, Pavetuf and Luxigraze – are up to date and in tip-top condition to afford each merchant the best opportunity to showcase Talasey products to their trade customers, landscapers, contractors and members of the public.

Each MSM will also be on hand to deliver any localised basic product training that a merchant may feel their team needs. If a greater level of training is required then the MSM can signpost courses on at the company’s Talasey Training Academy (TTA).

If the merchants would like support in engaging their customer base, the supplier says the MSMs can also attend merchant-own trade days, or arrange for the Talasey on Tour Van and team to take the lead at a merchant event.

Speaking about the reasons for the introduction of the new MSMs, Talasey’s Technical and Training Manager, Lavinia Dowson said that Talasey has seen an opportunity to get closer to its customers and enhance our existing support. She said: “We already have a team of Area Sales Managers who are very proactive visiting our merchants and being their first point of contact – but as our business continues to grow, we have spotted a gap to introduce an additional layer of support.

“The closer we get to our merchants, and the more support we can provide to them to assist in their own sales, the better the win-win, as both businesses will benefit from increased sales.”

Lavinia added: “Because of their visibility, MSMs will become a key contact for merchants alongside our team of Areas Sales Managers. And of course our head office support teams are also on hand to offer different areas of expertise and merchant support too.”

The introduction of the new MSMs comes hot on the heels of the recent appointment of a trio of appointments to its senior management. Sam Hanks, who is a well-known figure in the construction industry, has joined the company in the newly created role of Director of Strategy & Proposition. Rebecca Hughes – who like Sam was named in the BMF top 100 – has re-joined the company as Marketing Director. And Peter O’Loughlin, who joins as National Sales Manager, has brought more than a decade of experience in sales of landscaping and building products.

Reflecting on all the recent developments, Lavinia added that the company keeps going from strength to strength: “Talasey is an exciting place to be right now. We have a growing team at different levels within the business that are all focused around a common goal of supporting our merchant customers – so they can increase sales of Talasey products.”

The main image shows the new team of Merchant Support Managers: (L- R)  Sarah Wright, Matthew Armstrong, Dane Treadwell, Nihad Roshdi and Stephen Molloy. Not pictured is James Newby, the newest recruit to the team.

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