Tarmac Cement launches Blue Circle promotion

Tarmac Cement launches Blue Circle promotion

Tarmac Cement’s Blue Circle brand is offering the chance to win luxury family UK breaks with an on-pack promotion, launched as part of the ‘One of the Family’ campaign.

The competition will provide builders’ merchants with an in-branch promotion, offering their customers the opportunity to win a break for up to four at a UK holiday park village.

The promotion will run from 1 April until the 12 July on all packs of Blue Circle Postcrete available from builders’ merchants in the UK. Blue Circle Postcrete is described as a fast-setting, time-saving, ready-to-use product which requires no mixing, enabling the fixing of all types of wood, metal and concrete posts in 10 minutes.

The family breaks will be given away as part of an online weekly prize draw, with customers increasing their chances of winning with every bag they buy.

Customers will need to enter their unique prize draw number, which is inside the bag, at www.tarmac-cement.com/winaholiday. To support the campaign, merchants have also been provided with promotional posters, point of sale graphics and leaflets.

Mike Lomax, Marketing Communications Manager at Tarmac Cement, said: “Our new ‘One of the Family’ campaign, highlights that when it comes to having good, solid family values, Blue Circle has bags of them. What better way to launch the campaign than with a promotion that not only helps drives merchant sales, but also celebrates and rewards families by giving them the chance to unwind and spend quality time together.”

For full terms and conditions, visit www.tarmac-cement.com/winaholiday.

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