tesa has revealed it can offer training and support to all painting and decorating stores that feature its tesa displays.
The company provides product training to every outlet that installs one of its displays, regardless of branch size, ensuring that all customers have access to store employees with a high level of product knowledge, allowing them to purchase with confidence.
tesa believes it is important that store employees have an appropriate level of understanding to ensure the correct tape is suggested for any specific customer needs.
By working closely with outlets and highlighting the specific uses and applications of different tapes to store employees, tesa hopes to promote an environment where decorators benefit from accurate, job-specific advice provided at the point of sale, eliminating the need for timely personal research or costly trial and error.
Outlet training is said to be informal and includes an explanation of the practical uses of each product, what applications are commonly associated and taking any questions that staff members may have. tesa believes building personal relationships and speaking directly to staff has a significant long-term benefit.
This ongoing initiative to educate and train employees does not stop with a one-time visit when the display is first installed. The company continues to provide training when new employees join stores in order to enhance knowledge and maintain standards.
Furthermore, tesa offers to act as an escalation point if customers have any questions that outlet staff remain unclear on. Representatives from tesa regularly speak to customers directly on referral from outlet staff. Along with product information support, training and store visits, the company also welcomes involvement in events and trade days.
Greg Perkins, tesa UK Key Account Manager, commented: “High value products often receive strong exposure from companies but what sets tesa apart is the importance we place on educating stores about our entire range. Constant dialogue with our outlet partners enables us to maximise our service levels and better support end-users.
“Decorators should always feel confident that outlets know what they are selling and why they are selling it. Stores that carry our displays are ultimately an extension of our brand and we believe that all customers should receive the same level of service whenever they engage with tesa products”.
For more information, visit www.tesa.co.uk.
