TIMCO says it is on track to launch 1,000 new product lines in 2022, as it continues to expand its business in response to growing demand for “quality products that the trade relies on every day”.
This range expansion comes in the landmark 50th anniversary year for the Nantwich-based company, which reportedly now supplies a total of more than 8,000 products for the construction and industrial sectors. The latest product launches include the addition of high-viz clothing to the company’s CE-Approved Personal Protective Equipment (PPE) range which now encompasses vests, polo shirts, sweatshirts, fleeces, trousers, jackets and coats. In addition, more than 200 new hand tools were introduced this spring and summer.
The product selection was specifically designed for a range of tasks, covering all trades and applications. Furthermore, the distributor has also extended its ironmongery category with more than 200 new interior and exterior ironmongery products launched as part of a full range review.
TIMCO also added to its selection of A5 Range Specific Product Guides containing comprehensive and dedicated product range overviews. These are category specific and available for customers’ use; providing them with additional marketing collateral as well as helping to drive further sales.
The company states that it has further launches due before the end of the year, with a range of new Workwear scheduled for November, and “a whole, new and exciting category range which will be unveiled online prior to Christmas” ahead of the official launch in January.
In addition to continually reassessing its product portfolio, TIMCO says it is also committed to delivering excellent customer service to suit individual customers’ needs. Ongoing focus and investment has been centred on its website and continued development to improve the speed, search functionality and overall user experience. Examples are said to include Related Products, Out of Stock Alternatives as well as Back in Stock Dates and a unique Stock Watch Function which provides customers with an ‘alert’ when the selected product returns to stock.
The company also introduced Direct Delivery online earlier this year, billed as a major project whereby TIMCO can deliver products to any address for only £2.50 (for orders of more than £50) and can even personalise the delivery by including the customer’s logo on the delivery note. This solution is designed to save customers’ warehouse space, operational costs, staffing costs, and provides its merchant customers with “access to 8,000 products overnight”.
The popularity of the service is evident in the fact that the percentage of direct-to-site orders now accounts for 10% of orders each month.
MD Simon Midwood said: “We conducted extensive research to find out the products and services our customers want, and we’re delighted to be delivering these through an ever-increasing range of quality stock, accompanied by the famous ‘TIMCO hug’ – an umbrella of support packages that help customers compete in a competitive market.”
