Velux launches consumer campaign

Velux launches consumer campaign

Velux is reaching out to homeowners looking to improve their homes by launching a campaign to highlight the benefits of bringing extra daylight in to their extensions.

Nearly half (47%) of the UK’s homeowners taking part in a survey by Velux are planning to carry out home improvements over the next six months. For the majority of home improvers (59%), the main reason for renovating is to either update their interior décor or modernise their homes.

However, one out of every 10 ‘home improvers’ is embarking on a project to create or improve space that they can spend more time together in as a family. For this particular group of ‘family time’ seekers, they are willing to spend big to make their dream a reality, with a planned average spend of £15,589. This is more than double the planned average spend of £6,444 for all home improvers.

The home improvement survey supports the launch of a new campaign from Velux to inspire and support homeowners with practical tips, advice and tools, to help them plan for and create their dream single-storey extension with the company’s roof windows.

Grant Sneddon, Product Manager, said: “As Velux roof windows can bring in twice the amount of daylight to an extension as vertical windows of the same size, bringing the outside in when creating extra space is becoming more attractive to homeowners across the UK. For the 20,000 existing extensions without roof windows in the UK and Ireland, there’s always a solution to inject brightness by letting daylight in through the roof.

“Through our new extensions campaign we aim to educate and inspire homeowners to consider the benefits of adding more daylight to their homes by utilising Velux roof windows to accompany vertical and bi-fold doors.”

Architectural designer and television presenter Charlie Luxton has given the campaign his backing by sharing his own bright ideas and extension tips online at

As part of the extensions campaign, Velux is launching a competition for home improvers with the chance for eight regional winners to win the firm’s roof windows and £1,000 of John Lewis vouchers.

Other key survey findings include:

  • Almost three quarters (72%) of home improvers are planning to begin their work over the next three months (July, August and September).
  • Almost half (47%) of home improvers are planning work on their kitchen, with slightly less (42%) planning work on their living space.
  • Three in 10 home improvers in London (30%) are planning either an extension or conservatory.

Velux Daylight campaign

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