Virtual Worlds has launched an Augmented Reality app that enhances showroom displays and enables consumers to try before they buy.
Bringing product brochures to life and aiding retailers in the battle of showroom configuration, Virtual Worlds AR enables any display model to be instantly sourced, by transforming the entire Virtual Worlds library of branded 3D product models into real-world assets.
Retailers can obtain any product from the extensive product library by placing it into a room design and creating an AR code. Then on an iPad or iPhone, the product can be placed on display, showing how it will look on the showroom floor.
Giving showrooms an interactive element, Virtual Worlds AR enables consumers to see how different configurations and finishes will look. By assigning a selection of products the same code, all of the available sizes and colour options within a particular category can be visualised, enabling consumers to make informed choices and avoid buyer’s remorse.
Free to download and use for Android and Apple users, the App allows anyone to scan AR codes and visualise products, offering retailers a big impact, low cost design solution that brings showroom displays to life, regardless of physical floor space available.
Virtual Worlds has also revealed that its 4D Theatre has been shortlisted for the VR Product of the Year award, at the National Technology Awards 2019.
The software is reportedly already transforming how many independent kbb retailers design and sell kitchens and bathrooms. The awards shortlist is said to be in recognition of the progressive nature of the technology, with the National Technology Awards celebrating the pioneers of technology and encouraging excellence.
4D virtual reality technology is fast becoming an invaluable tool for retailers and designers, allowing users to physically experience being in their dream kitchen or bathroom via an avatar set to match their appearance.
The winners of the National Technology Awards 2019 will be announced at a gala dinner on 16 May. For more information on Virtual Worlds, visit www.virtualworlds.co.uk.
