Wienerberger has unveiled a new brand campaign video as an added asset to its communications strategy. Aiming to forge meaningful connections with the entire construction supply chain, the new video visually represents the company’s overall mission and values.
Focusing on the ethos of Wienerberger working to positively impact people’s lives, the video promotes an emotional connection with its audience as it brings the company’s four cornerstones to life; quality and expertise, value, innovation and sustainability. By staying true to the pillar messaging of Wienerberger, and focusing on the key concept of ‘building materials for a better quality of life’, the video highlights the depth and quality of product ranges and service offerings that are available, whilst reflecting on the range of inspirational projects that Wienerberger has contributed to.
Furthermore, the video also showcases Wienerberger’s stance as pioneers within digital construction, as well as its increased focus on sustainability, asserts the manufacturer.
The video, narrated by British television presenter Dan Cruickshank, includes footage taken from Wienerberger’s factories, quarries and Head Office, as well as a wide range of case studies.
Annette Forster, Marketing Director at Wienerberger, commented: “We believe that in such a fast-paced, digital world, it’s essential that we offer a visual snapshot of our mission to all of our stakeholders, and our new brand campaign does exactly that.
“By showcasing our wide range of products and services available, as well as an insight into our projects, case studies and customer support, the video offers an accurate reflection of Wienerberger today and will be regularly updated over the coming months.”
In other news, Wienerberger has also announced the expansion of its Smeed Dean factory range following a number of operational changes boosting its manufacturing capabilities.
The new range includes a brand-new product, the reintroduction of a London Stock brick and Special Shaped Bricks which can now be manufactured at the factory where it was previously impossible to do so.
For further information, visit: www.wienerberger.co.uk
