Yale’s summer campaign drives demand for merchants

Yale’s summer campaign drives demand for merchants

Yale is running a major consumer marketing campaign designed to drive demand for merchants throughout the summer months.

Yale recognises that consumers want the freedom to go off and enjoy the holiday period without having to worry about their home. With this in mind, its ‘Home & Away’ campaign is designed to help raise awareness of the importance of home security and to provide homeowners with tips and advice on how best to protect their property this summer.

The campaign is supported by an on-going programme of promotional activity in national and regional press, as well as on social media. Yale has also produced a Home & Away checklist and infographic filled with summer statistics to encourage homeowners to think about securing their homes before they go on holiday.

Chris Hardman, Head of Trade for Yale, said: “2016 is a busy sporting year with the Euros and Olympics both playing a big part in our events calendar this summer. That means more people than ever will be out and about enjoying themselves and taking part in social activities, which provides opportunistic thieves with the chance to ramp up their activity. As well as this, school holidays are a peak time for getaways, and while away from home many consumers leave valuable items such as outdoor furniture and leisure equipment in sheds or outbuildings with minimal security.

“Yale’s Home & Away campaign provides merchants with the hook to maximise summer security sales and helps increase awareness of Yale’s product offering in order to keep Britain’s homes safe and secure.”

For further information visit www.yale.co.uk/tradeuk where you can download the infographic and checklist for marketing purposes.



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