Paul Davies takes a look at some of the latest ad campaigns being seen by the 120,000+ readers of Professional Builder this month.
Norbord
Zero Comparison
A confident advert from Norbord asserts its position as “The UK’s only OSB manufacturer” whilst flagging up its SterlingOSB Zero board — “the first and only OSB made in the UK with zero-added formaldehyde.”
The advert highlights some of the many structural applications the versatile board can be used in, and there is also a small nod to some of the other ranges in the manufacturer’s portfolio such as CaberBoard and CaberWood MDF.
Packexe
Unroll for Gold
The protective film specialist is celebrating its 30thanniversary this year and is marking the milestone with a bumper ‘Golden Ticket’ giveaway. Special tickets will be included at the ends of the firm’s rolls of ‘tried, tested & trusted’ protective films, giving your customers the chance to win a share of £30,000 worth of holiday vouchers and £30,000 of Packexe products as prizes.
Medite Smartply
Medite Tricoya Extreme
The company’s Medite brand is showcasing its “revolutionary” MDF panel that is guaranteed to perform in the wettest conditions. Said to be ideal for use it kitchens and bathrooms, the company is so confident about the range’s performance characteristics that it is offering an extraordinary 50 year guarantee — even for use outside.
ERA
Installer Scheme
The home security specialist is promoting its installer scheme, urging trade customers to sign up for a host of business benefits such as full training, marketing support and lead generation — all at no additional cost.
With a range of traditional and ‘smart’ security products on offer, an expanded army of installers could be good news for stockists as well.
Velux
Rewards
Another installer-focused incentive that could lead to a helpful boost at the trade counter is revealed here as Velux has increased the value of rewards on offer. Throughout April and May, the company is offering £40 rewards — which can be redeemed by your customers at retailers such as Tesco, M&S and Argos — with every Velux white painted roof window purchase.
