Calling in at the inaugural event, PBM gives the lowdown on the Medite Smartply national summer roadshow, which will be visiting key merchant locations across the UK.
Back in early June, PBM made the short trip from its Watford base to Lavers in Borehamwood for the inaugural stop on Medite Smartply’s national summer tour of merchants and timber distributors. Punctuating the gloom of the ominous grey skies above, the aquatic blue-green hues of a resplendently-liveried Ctroen Relay — offering free bacon butties and refreshments — and a pair of equally-striking gazebos, which featured product samples and brochures alongside the chance to win spot prizes at the ‘OSB oche’ darts competition, provided a welcome distraction from the impending downpour.
The timber panel manufacturer is taking to the road to speak with potential trade customers and merchant branch staff alike, outlining a number of its more recent product launches and giving construction professionals the chance to meet with the firm’s local technical sales managers.
In recent months, the company has launched a number of new timber panel products for a “whole host of industries and needs”. These include the ‘Ultima’ OSB, ‘StrongDeck’ for mezzanine flooring and ‘SiteProtect’ hoarding for site safety and security.
The tour will see the company’s road trip van visiting distributors and key customer locations, taking in branches of Parkers, Elliotts, Lathams, Ridgeons, Beesley & Fildes, Meyers and Timbmet, alongside many others. Heading around the country into Scotland and also crossing over to Ireland, the tour will end in October — dates have, however, been left purposefully clear for other merchants to request a visit where scheduling permits.
With free bacon rolls, tea and coffee for all who visit the van at any location, attendees can also take part in games and competitions for chances to win instant prizes. In addition to the marketing collateral available in the branded gazebos, signs and posters are available for use at the trade counter to advertise the visit in advance and on the day itself.
“We’re very excited to be embarking on this, our first ever Medite Smartply tour,” said Sales Director Richard Allen. “Medite Smartply leads the way in the development of technically advanced timber panels and the purpose of this tour is to connect with our regional customer bases, and demonstrate how our products can provide the solutions for their construction challenges.
“We have launched some truly ground-breaking new products so far this year that have the user at the very heart of the development process. For us, no matter the industry, it’s all about the challenge and how we can help you to overcome it. Our dedicated R&D team have created timber panel solutions — using the world’s most sustainable building material — for offsite, warehousing and logistics, housebuilding, and even extreme weather conditions. There is no challenge too big for us: let us help you to achieve your goals — let’s do the right thing, together.
“The timber panel manufacturer is taking to the road to speak with potential trade customers and merchant branch staff alike, outlining a number of its more recent product launches and giving construction professionals the chance to meet with the firm’s local technical sales managers.”
For more information, including on Medite Smartply’s latest product launches and its summer merchant tour, visit www.mdfosb.com/en/on-tour.
