BSW Timber is reporting “rapid success” since launching its premium merchant membership initiative, the Crown Distributor Scheme, back in August.
The BSW Timber Crown Distributor Scheme was designed to offer the company’s “most dedicated and forward-thinking stockists” across the country an unparalleled timber support package. Since going live in August, the scheme has now seen 67 branches sign up.
The Crown scheme covers key business areas — sales and marketing, service and innovation, finance, training, and presentation — and a wide range of timber products, including BSW’s flagship IRO and Alchemy brands.
As well as assisting with the growth of both traditional and added value timber sales, the initiative also offers the selected stockists a variety of premium benefits including:
- enhanced security of volume and supply;
- dedicated one-to-one timber marketing support;
- exclusive staff training and development programmes;
- increased visibility on all BSW web and social channels;
- priority access to new BSW products;
- access to an exclusive suite of branded workwear, point of sale, shop fitting options and vehicle fleet accessories.
Dave Chapman, BSW Timber’s Sales and Marketing Director, said: “We are thrilled about the growing success of our Crown Distributor Scheme in such a short time. Our aim is to continue branching out and gain more distributors by maintaining the gold standard for timber and merchanting, and by forging new and exciting relationships within the timber industry.”
Merchants joining the scheme are said to face a “strict membership criteria” to ensure that the products they deliver are to the highest standard and that “their service is also second to none”, with firms such as Beers Timber, LBS, WH Bond, Barkers Fencing, SW Yorke, Main Line Timber, WJ Odds and Fountain Timber all appointed as Crown Distributors ahead of the scheme launching.
Haven Timber was also one of the first customers to sign up to the scheme. Martina Dytor Butler, Managing Director of the Somerset-based business, said: “BSW has always emphasised its quality, security of supply and commitment to future development, which echoes our ethos here at Haven Timber.
“We are excited to build on our existing relationship with BSW by becoming a Crown Distributor, together with the support and tools offered by the scheme. Some of the benefits of the Crown Scheme include guaranteed service levels, security of volume and supply, new product exclusivity and staff training and development.”
Martina continued: “This level of support is unheard of for independent businesses such as Haven Timber, and with this we will be able to continue and excel in our mission to provide excellent timber, excellent service and an excellent workplace for our team while continuing to grow.”
For more information about BSW Timber’s Crown Distributor Scheme, go to: https://www.bsw.co.uk/crown-distributor-scheme
