As the 2024 heating season gets underway, Viessmann has announced a “significant package of incentives for installers and merchants” under the new “Viessmann Simplified” campaign.
Covering some of Viessmann’s most popular domestic and light commercial boilers and heat pumps, the new initiative features a range of improved warranties, sales promotions and a new easy boiler commissioning process, designed with input from UK installers.
For example, until December 31st, the free warranty on the Vitodens 050-W and 100-W domestic boilers is increased to 10 and 12 years respectively, when products are registered on the Viessmann Installer Portal. Meanwhile, the Viessmann Vitocal 150-A and 151-A air source heat pumps are now available with an extendable 10-year warranty (and this warranty offer does not have an expiration date). Terms apply, which can be accessed via the Viessmann Installer Portal.
Sales promotions for “installers old and new, as well as merchants”
The manufacturer has also launched “no fewer than five new financial incentive schemes to help installers and merchants make specifying Viessmann products easier than ever.” Once again, all promotions are for registrations made on the Viessmann Installer Portal (or purchases, for merchants) between September 1st and December 31st 2024.
Installers should consult the portal for full terms and conditions, but the range of incentives includes unlimited cashback claims of £150 for every five Vitodens 050-W boilers registered and £300 for every five Vitodens 100-W boilers for existing installers, whilst those new to the brand can claim a larger incentive payment (of up to £500) for their first Viessmann product registered.
Merchants will be credited £200 for every sale of a Vitodens 100-W Combi (26/30/35 kW) with flue and filter, or £250 where the sale includes the Vitotrol 100E controls package.
Further incentives and additional discounts apply to Viessmann’s Vitodens 200-W light commercial boilers (49 or 60 kW) when purchased through a merchant and registered via the Portal, whilst a lower fee for installers wishing to use the Viessmann Access MCS umbrella scheme are also available for a limited time period.
Chris Johnson, Director of Sales at Viessmann Climate Solutions UK, said: “Backed by product and integration technology that the market is hungry for, Viessmann is taking a very serious market approach this heating season with this targeted package of sales incentives and warranty extensions.
“For many consumers, this is the autumn and winter in which they will seriously consider heat pumps as boiler replacements for the first time. It’s a great opportunity for our industry and we stand right behind every installer – whether they’ve worked with our Vitocal heat pumps before or not – to give them a leg-up, not just financially, but with our increasingly popular Viessmann Access MCS umbrella scheme, which takes out much of the hassle associated with the transition to installing heat pumps.”
New easy boiler commissioning process
In addition, the latest evolution of Viessmann’s popular Vitodens 050-W, 100-W and 111-W gas-condensing boilers, available now, is said to make commissioning easier and quicker.
Chris continued: “Viessmann has made this UK market-specific product improvement after listening to feedback from installers. The launch of the new Vitodens boiler range in 2021 heralded the introduction of digital boiler commissioning to the industry, with Viessmann pioneering the change.
“The new simplified process – designed specifically for the way in which installers have traditionally commissioned boilers in the UK – means Vitodens boilers are easier than ever to fit, and especially to those new installers we are continuously welcoming to the Viessmann brand.”
