In response to customer demand, Regatta Professional has expanded its range of apparel workwear for tradeswomen.
Regatta Professional has seen a huge increase in demand for product designed specifically for women in recent years. Indeed, according to research from Direct Line, the number of women working in the construction trades had already increased 120% from 15,000 to 33,000 between 2009-2019.
The British workwear brand has now expanded its range with a new capsule collection that includes Stretch Trousers with Detachable Holsters, a Stretch Softshell Jacket, Cotton Stretch T-shirts, and a Hybrid Bodywarmer alongside its core range of workwear trousers, fleece, soft shell and insulated jackets for women.
Prior to launch, the company invited tradeswomen to road-test and review the new products, with their feedback used to make alterations before bringing the range to consumers, ensuring high customer satisfaction when they hit the shelves in early October. Regatta will showcase the collection at ScrewFix Live from 27th September and host a Q&A at the event in association with TaskHer, a platform which connects customers with reliable tradeswomen.
Sarah Whittaker, Brand Manager of Regatta Professional, said: “Our aim with this collection was simple. To work alongside real tradeswomen to see what they want and what works best for them on the job. Our products are designed to be functional, sustainable, and give women comfortable clothing solutions, that look great and perform.”
The supplier worked with women from various professionals including plasterers, construction workers, carpenters and brick layers to model the collection and put the items to the test in their specialist trade. It believes that accessible workwear is crucial for tradeswomen because it ensures safety, comfort, and performance on the job.
Traditionally, workwear has been tailored to men’s sizes, forcing women to wear ill-fitting, uncomfortable clothing that can hinder their effectiveness and create unnecessary discomfort. However, properly fitting clothing, designed for women’s bodies, allows for greater mobility and reduces the risk of injury, especially in demanding environments such as construction.
Furthermore, accessible workwear empowers tradeswomen by enhancing their confidence, fostering equality in the workplace, and affirming that they belong in industries where representation has been historically limited.
Image Caption: Regatta Professional womenswear collection featuring [L-R] Michelle Yee Ting Wong @thecarpentrygirl, Louiza Chrysanthou @suntroweler, Sianna Borland @si_laysconstruction and Denise Prosser @Politely_plastered.
