Having recently expanded its long-established Viper brand into Power Tool Accessories, Samac Fixings says the new range is “going down a storm with savvy builders’ merchants” who are said to love the clear product differentiation and how it stands out on the shelves.
Full of high-performance drilling solutions and “built to match the pace and pressure of real trade work,” Viper covers drilling needs across timber, metal, tile, masonry and more. The supplier states that the specialist products are especially popular, such as the V-Tooth Hard Tile Bits which are engineered for speed and precision and feature a patented tungsten carbide tip said to deliver up to 20x faster performance than a standard hard tile drill bit.
Likewise, the SDS+ Hammer Drill Bits (built for demanding jobs like anchor holes in concrete and stone) “pack a real punch.” With a Tungsten Carbide tip and sandblasted finish, they are designed to “endure regular site abuse while delivering clean, accurate results.”
The company adds that merchants also appreciate the simple but powerful three-tier classification system — Trade, Pro, Expert — with each product clearly labelled by build grade. This, it contends, takes all the guesswork out of matching performance to project for customers.
Sales & Marketing Director James Robinson explained: “With it’s bright, attractive branding, Viper has given merchants a fresh hook to engage customers. Accessories are high-volume lines that naturally complement core fixings and hardware, which tradespeople want to be able to grab for the job while they’re picking up fixings without having to go elsewhere.
“We’re adding even more sizes, plus there will be an exciting phase two in early 2026. This sharpening up of the range will centre on lots of additional products, but especially new diamond, circular, reciprocating, jigsaw and multitool blades.”
A comprehensive brochure visualises both what the Viper range offers and how it works for the trade, while a space-saving, trade-friendly stand unit brings it into one high-impact, easy-to-navigate display, showcasing everything from drill bits and holesaws to chisels and specialty sets.
To browse the Viper PTA range from Samac or to request a copy of the brochure, click or tap here.
Main image: The new Viper PTA display stand in Ilkeston Ply & DIY (left) + Mark Dennison, Samac ASM, visiting customer Leicester Building Plastics.
