ERP provider Intact has announced its rebrand to ‘GenetiQ’ (pronounced gen-et-ic), marking a “defining milestone in the company’s evolution as a modern, cloud-first ERP platform for merchants, wholesalers and distributors.”
Founded in Ireland, the business has grown from its origins as a finance-led system into a full end-to-end ERP platform supporting inventory-driven businesses across Ireland, the UK, the USA and Australia/New Zealand.
The rebrand follows the 2024 launch of the company’s cloud-native platform, GenetiQ Cloud, and a multi-million euro investment in modernising its technology stack, including scalable cloud infrastructure, automation and practical applications of AI. The company notes that the name GenetiQ “reflects both the industry DNA built into the platform through decades of working alongside customers, and the intelligent, adaptive technology that powers it.”
Justin Lawless, Chief Executive Officer, explained: “GenetiQ marks the next stage in our journey as a company. The platform we’ve built over the past few years reflects the direction we set for the business, and the new name simply brings that into focus.
“Our software now supports far more of our customers’ day-to-day operations than when we first began, and the genetics of the businesses we serve remain built into everything we do. While the name and look are evolving, our independence and long-term commitment to customers remain unchanged.”
From finance to the future
Interestingly, the now-former Intact name originated from ‘Integrated Accounts’, reflecting the platform’s early focus on finance. Today, GenetiQ delivers “financial, operational and commercial capability in a unified system designed for scale and continued growth.”
The company “remains proudly independent and family-run,” guided by the same ownership and leadership team and backed by Goodbody Capital. As part of its growth strategy, GenetiQ plans to recruit 140 additional team members over the next two years to support continued product development and expansion.
For customers and partners, the business is clear to state that the transition represents continuity. The same teams, products and customer focus remain in place, with product branding aligning under the GenetiQ name in upcoming updates.
Jenny Melia, Chief Executive Officer of Enterprise Ireland, added: “Enterprise Ireland has worked closely with Justin, Aidan and Paul since the early days of Intact and is delighted to see this strategic move. GenetiQ demonstrates the strength of Irish-founded technology companies building globally scalable platforms, and we look forward to supporting the team in this next phase of growth.”
More information on the rebrand is available at www.genetiqsoftware.com.
